New Apple TV's Component Cost Pegged at $64
Businessweek reports on new data from research firm iSuppli estimating the component costs for the new Apple TV at under $64, representing a 35% margin on the new device before accounting for such expenses as research and development, software, patent royalties, marketing, and distribution.
According to the report, the most expensive component in the new Apple TV is the A4 system-on-a-chip that powers the device, clocking in at $16.55. Close behind is the 8 GB NAND flash memory chip from Toshiba at $14.00.
While the new Apple TV's 35% margin is significantly lower than the 50% or greater margin Apple frequently sees on its other iOS-based devices, it is much higher than than the 20% margin seen on the original Apple TV at its launch, although the difference in price points between the two devices ($99 new vs. $299 old) means that Apple's margin was greater on a dollar basis with the older model.
Following a price cut on the original Apple TV to $229, Apple saw its margins cut even further to an estimated 10% on the cheaper model.
Update: iSuppli has now posted a press release with more complete information on the study.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
