Apple's Evolving Corporate Acquisition Strategy Examined

161236 apple logo

Bloomberg takes a look at Apple's spate of corporate acquisitions over the past six months, which has seen the company reverse a long-standing policy of making very infrequent deals with its recent purchases of Quattro Wireless, Lala Media, Intrinsity, and Siri. In particular, the report points to the growing rivalry between Apple and Google, stoked in large part on the acquisitions front by Google reportedly swooping in to snatch mobile advertising firm AdMob just as Apple was looking to finalize a deal to do so.

"The pace has really picked up, there seems to be a strategic shift," said Charlie Wolf, an analyst with Needham & Co. in New York. "It looks like there's an acquisition frenzy going on between Google and Apple in the sense that there's an increasing urgency on Apple's part to stay even if not ahead of Google in the phone space and apps space.

One interesting tidbit included in the report is evidence that Apple has sometimes moved very quickly when looking to make an acquisition, even giving targets as little as three hours to agree to a deal.

To avoid publicity and possible rival bids, Apple in some cases has offered a target only a three-hour period in which to accept the terms of a sale, according to one executive with knowledge of the situation.

Apple's increased interest in corporate acquisitions was noted earlier this year, with the company's hiring of its first dedicated mergers and acquisitions specialist last year possibly signaling the priority shift.

"They learned a good lesson with AdMob" because they had to settle for "second-fiddle Quattro," said Brian Marshall, an analyst with Broadpoint AmTech in San Francisco. "They've got the resources. They have the team to do acquisitions now. It's a technology land grab right now."

Apple has traditionally shied away from such acquisitions, preferring to develop its technology in-house with its own culture and only occasionally engaging in purchases of much smaller companies. Even then, Apple has been tight-lipped about its plans for those companies, sometimes pursuing specific technologies or intellectual property and other times primarily looking to acquire talented individuals for its own projects.

Popular Stories

iPhone 17 Air Pastel Feature

iPhone 17 Air Battery Capacity and Weight Allegedly Revealed

Monday May 19, 2025 2:22 am PDT by
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now. According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Apple Glass

Apple Smart Glasses: Everything We Know So Far

Wednesday May 21, 2025 8:21 am PDT by
Google made waves yesterday by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand. Current Development Status Apple is actively working on new chips specifically...
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
WWDC 2025 Banner

Apple Announces WWDC 2025 Schedule, Including Keynote Time

Tuesday May 20, 2025 8:13 am PDT by
Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube. During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...
macOS 16 visionOS Inspired Feature 1

macOS 16: Everything We Know So Far

Tuesday May 20, 2025 7:31 am PDT by
The Worldwide Developers Conference (WWDC), Apple's annual developer and software-oriented event, is less than three weeks away. We haven't heard a great deal about macOS 16 ahead of its announcement this year, so we could be in for some major surprises when June 9 rolls around. Here's what we know so far about the next major update to Apple's Mac operating system. macOS 16 Name? Every year ...
maxresdefault

OpenAI Buys Jony Ive's AI Startup to 'Completely Reimagine What It Means to Use a Computer'

Wednesday May 21, 2025 10:27 am PDT by
OpenAI is acquiring io, the hardware-based AI startup co-created by Jony Ive, OpenAI announced today. Ive has been working with OpenAI CEO Sam Altman on io for two years, and the duo expects to develop a family of AI devices. In a video shared by OpenAI, Altman and Ive outlined their partnership and what they expect to create as a result of the merger. "I have a growing sense that everything ...