HP Looking to Undercut iPad Pricing With 3G-Capable Slate Device

The Wall Street Journal reports (subscription required) on plans from other PC makers to tackle Apple's iPad head-on, and HP is looking at undercutting the iPad on pricing as a significant component to that strategy.

In the next few weeks, executives from Hewlett-Packard Co. will meet in the U.S. and Taiwan to tweak prices and features on an upcoming keyboardless computer dubbed the Slate, said two people familiar with the matter.

H-P has discussed selling a version of the Slate -- similar to the iPad in size and features, and including a cellular connection -- for a price below the $629 Apple charges for an equivalent iPad, one of these people said.

While HP's Slate was briefly demoed at CES in Las Vegas a few weeks before Apple announced the iPad, the company has refrained from offering details on the specs and pricing of the device as it waited for Apple to tip its hand so that it could make adjustments to respond competitively.

Dell, Acer, and Sony are reportedly all developing iPad competitors in one form or another, with Dell opting to pursue a smaller form factor with its initial foray into the market. Microsoft has also been rumored to be developing its own booklet device, codenamed "Courier".

There's still plenty of skepticism about whether PC companies have the right products to compete against the iPad. Many of the products risk being seen as "computers without keyboards," in part because many of them run an operating system, Microsoft's Windows 7, which is primarily aimed at traditional PC functions, said Forrester Research analyst James McQuivey. In contrast, the iPad's software, which borrows heavily from the iPhone, is more tailored for consuming media on the go, he said.

Wi-Fi-only versions of Apple's iPad are set to launch in late March beginning at $499, with 3G-capable models following in April beginning at $629.

Popular Stories

iOS 17

Troubling iOS 17.5 Bug Reportedly Resurfacing Old Deleted Photos

Wednesday May 15, 2024 5:29 am PDT by
There are concerning reports on Reddit that Apple's latest iOS 17.5 update has introduced a bug that causes old photos that were deleted – in some cases years ago – to reappear in users' photo libraries. After updating their iPhone, one user said they were shocked to find old NSFW photos that they deleted in 2021 suddenly showing up in photos marked as recently uploaded to iCloud. Other...
General Apps Messages

iMessage Down for Some Users [Update: Service Restored]

Thursday May 16, 2024 3:00 pm PDT by
The iMessage service that Apple users to send messages to one another appears to be down for some users, and messages are failing to go out or are taking an extra long time to send. There are numerous reports about the issue on social networks and a spike of outage reports on Down Detector, but Apple's System Status page is not yet reporting an outage. Update: Apple's status page says...
CarPlay Sound Recognition

Apple Previews Three New CarPlay Features Coming With iOS 18

Wednesday May 15, 2024 9:18 am PDT by
Apple today previewed new accessibility features coming with iOS 18 later this year, and this includes some new options for CarPlay. Apple highlighted three new features coming to CarPlay: Voice Control: This feature will allow users to navigate CarPlay and control apps with just their voice. Color Filters: This feature will make the CarPlay interface visually easier to use for...
maxresdefault

Hands-On With the New M4 OLED iPad Pro

Wednesday May 15, 2024 10:40 am PDT by
Today is the official launch day of the new iPad Pro models, and these updated tablets mark the biggest feature and design refresh that we've seen for the iPad Pro in several years. We picked up one of the new 13-inch models to check out everything new. Subscribe to the MacRumors YouTube channel for more videos. When it comes to design, Apple is still offering 11-inch and 13-inch size options ...
iphone 15 pro max vs iphone 16 pro max

iPhone 16 Pro Max Looks This Much Bigger Beside iPhone 15 Pro Max

Thursday May 16, 2024 4:51 am PDT by
This year's upcoming iPhone 16 Pro Max is expected to get a boost in overall size from 6.7-inches to 6.9-inches, and a new image gives us a good idea of how the current iPhone 15 Pro Max compares to what could be Apple's largest ever iPhone. The image above, posted on X by ZONEofTECH, shows a dummy model representing the ‌iPhone 16 Pro‌ Max alongside an actual iPhone 15 Pro Max. Dummy...
Delta Hands On Feature

iPhone Emulators on the App Store: Game Boy, N64, PS1, PSP, and More

Thursday May 16, 2024 12:45 pm PDT by
In April, Apple updated its guidelines to allow retro game emulators on the App Store, and several popular emulators have already been released. The emulators released so far allow iPhone users to play games released for older consoles from Nintendo, Sony, SEGA, Atari, and others. A list of some popular emulators available on the App Store so far follows. Released Delta Delta is...