Businessweek reports that Apple and Microsoft are currently in negotiations to replace Google as the default search engine on the iPhone with Microsoft's Bing.com. The talks have reportedly been underway for weeks.
Businessweek cites the increasing rivalry between Google and Apple as one of the reasons behind the discussions.
"Apple and Google know the other is their primary enemy," says one of the people, who's familiar with Apple's thinking. "Microsoft is now a pawn in that battle."
If the negotiations are successful, it could also mean that Bing could eventually replace Google as the default search engine for Apple's desktop version of Safari as well.
With Google's entry into the mobile phone business as well as Apple's recent acquisition of a mobile ad company, the two businesses have encroached on each other's territories. Apple has even been said to be working on distancing itself from Google's Maps data in the iPhone.
Even if Apple and Microsoft do come to an agreement, Businessweek notes that this may just be a time buying move on Apple's part who is reportedly working on their own "skunk works" search technology.
Thursday February 26, 2026 6:06 am PST by Joe Rossignol
Apple CEO Tim Cook today teased "a big week ahead," with announcements starting Monday. His post included an #AppleLaunch hashtag with a colorful Apple logo, along with a short video that ultimately shows an Apple logo on the lid of a Mac.
Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with up to five new products...
Wednesday February 25, 2026 5:37 am PST by Tim Hardwick
Apple has submitted production line orders for its upcoming foldable iPhone, effectively confirming that the device will launch this year, claims a Chinese leaker.
According to the Weibo account "Fixed Focus Digital," assembly lines recently received the orders from Apple, which has apparently allowed the leaker to learn the crease measurements for the device's 7.8-inch inner display....
Wednesday February 25, 2026 3:02 pm PST by Juli Clover
Apple is working on a new MacBook Pro that could launch next week ahead of the "Special Experience" planned for March 4, so we thought we'd highlight all of the rumors about the device so far.
Design
There are no rumors of design changes, and we are expecting the upcoming M5 MacBook Pro models to look just like the M4 versions. Apple will continue to offer 14-inch and 16-inch size options,...
