Businessweek reports that Apple and Microsoft are currently in negotiations to replace Google as the default search engine on the iPhone with Microsoft's Bing.com. The talks have reportedly been underway for weeks.
Businessweek cites the increasing rivalry between Google and Apple as one of the reasons behind the discussions.
"Apple and Google know the other is their primary enemy," says one of the people, who's familiar with Apple's thinking. "Microsoft is now a pawn in that battle."
If the negotiations are successful, it could also mean that Bing could eventually replace Google as the default search engine for Apple's desktop version of Safari as well.
With Google's entry into the mobile phone business as well as Apple's recent acquisition of a mobile ad company, the two businesses have encroached on each other's territories. Apple has even been said to be working on distancing itself from Google's Maps data in the iPhone.
Even if Apple and Microsoft do come to an agreement, Businessweek notes that this may just be a time buying move on Apple's part who is reportedly working on their own "skunk works" search technology.
Apple today launched a new promotion offering new Apple Card holders the chance to earn back the cost of AirPods Pro 3 through monthly cash rebates, but there is a recurring spend requirement attached.
Customers who open a new Apple Card account and purchase AirPods Pro 3 directly from Apple by June 15 will qualify. Starting July 1 and running through April 30, 2027, cardholders can earn $25 ...
Trial production of Apple's long-anticipated foldable iPhone, likely called the "iPhone Ultra," has run into a significant engineering hurdle centered on hinge reliability, according to a known leaker.
The leaker known as "Instant Digital" posted on Weibo that the foldable device's hinge is consistently failing to meet Apple's quality control standards under conditions of prolonged,...
Apple today provided a schedule for its 2026 Worldwide Developers Conference, which starts on June 8 and ends on June 12. Apple also sent out invites to members of the media who have been invited to attend an in-person keynote viewing at Apple Park.
Both the invites and schedule confirm that the keynote will begin at the standard time, 10:00 a.m. Pacific Time or 1:00 p.m Eastern Time....
