In an unusual patent application filed in 2008, Apple explores the possibility of integrated ads into an operating system. The graphics provided even show how it might be integrated into Mac OS X (see above). In exchange for the ads, the user would receive some goods or service for free or discounted:
Among other disclosures, an operating system presents one or more advertisements to a user and disables one or more functions while the advertisement is being presented. At the end of the advertisement, the operating system again enables the function(s). The advertisement can be visual or audible. The presentation of the advertisement(s) can be made as part of an approach where the user obtains a good or service, such as the operating system, for free or at reduced cost.
In the late 90's, ad-suppprted products including getting free computers were offered to customers in exchange for viewing advertising, though the practice has since fallen out of favor. It's unclear if Apple had any real intentions for the concept, though Steve Jobs is listed as one of the inventors of the patent.
Of interest, Microsoft is reportedly working on an ad-supported version of Microsoft Office.
Monday September 15, 2025 12:00 am PDT by Eric Slivka
Update 10:06 a.m.: iOS 26 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Today's the day! Apple is about to release iOS 26, which will deliver the biggest redesign since iOS 7 and bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and Apple announced at last week's iPhone event that...
Sunday September 14, 2025 8:45 am PDT by Joe Rossignol
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19.
As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
Monday September 15, 2025 10:56 am PDT by Juli Clover
In the iOS 26 release notes, Apple is warning iPhone users that installing the new software might have a temporary impact on battery life, which is normal.
A new support document explains that major iOS updates require background setup like indexing data and files for search, downloading new assets, and updating apps.
Further, Apple says that new features could require more resources,...
Saturday September 13, 2025 10:01 am PDT by Joe Rossignol
The latest iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air models are equipped with Apple's all-new N1 chip for Wi-Fi 7, Bluetooth 6, and Thread connectivity. However, the chip has a Wi-Fi 7 bandwidth limitation.
According to FCC documents reviewed by MacRumors, the N1 chip in all of the new iPhone models supports up to 160 MHz channel bandwidth for Wi-Fi 7, short of the...
Friday September 12, 2025 7:58 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 lineup and ultra-thin iPhone Air in stores on Friday, September 19, and the company has already shown off the new devices at its fall event, which ran with the the tagline "Awe dropping."
The iPhone 17 series brings a host of new features and enhancements. Here's a rundown of the biggest upgrades and changes:
iPhone 17
Display Changes
The iPhone...
Monday September 15, 2025 10:50 am PDT by Juli Clover
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe.
The firmware has a build number of 8A356, and it replaces the current 7E93 firmware.
With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...
Sunday September 14, 2025 1:36 pm PDT by Joe Rossignol
T-Mobile President Jon Freier today shared real-world photos of Apple's boxes for the iPhone Air, iPhone 17 Pro, and iPhone 17 models, which launch on Friday.
Image Credit: Jon Freier
Apple has typically included iPhone box renders in its product environmental reports, but it did not do so for the latest models. However, Apple's iPhone Upgrade Program page does offer some images of the boxes, ...
