Boy Genius Report first broke the story back in October that Apple would begin selling the iPhone at Wal-Marts. The actual date of release appears to be December 28th. Wal-Mart employees are already receiving training on iPhone activation (see photo above). Today, a new report from Boy Genius Report claims that Apple may be reintroducing the 4GB iPhone to be sold at Wal-Mart for only $99 with a two year contract. The site is not entirely confident about the report, so suggests this possibility should be taken with caution.
When Apple originally introduced the iPhone, it came in 4GB and 8GB models. Only a couple of months later, Apple discontinued the 4GB model altogether and dropped the price of the 8GB model. Apple currently sells an 8GB ($199) and 16GB ($299) iPhone with 2 year contract. Aggressive $99 pricing for an entry level iPhone would correlate with comments made by Steve Jobs in October. Jobs said that they needed to continue to be aware of a possible "price umbrella" below the iPhone that competitors may take advantage of. Analysts have suggested that Apple could feasibly sell the iPhone for $99.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it.
Nevertheless, there is still a lot more to come this year.
Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Saturday March 28, 2026 8:00 am PDT by Joe Rossignol
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality.
With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...