Several readers have noticed that our Buyer's Guide has recently changed the iPhone recommendation to "Don't Buy - Updates Soon" despite no recent rumors about a new iPhone update.
The Buyer's Guide generates some of its recommendations automatically based on historic product life cycles. For a product like the iPhone, however, which has only been on the market for a short period of time, these product cycles can be less predictive.
The relatively short product cycles for the iPhone reflect the fact that Apple has made regular adjustments to the iPhone's price and storage capacity. Only 2 months after its initial release in 2007, Apple dropped the price of the 8GB iPhone down $200. Then in February, Apple boosted the maximum storage capacity of the iPhone from 8GB to 16GB.
These regular short updates are why the Buyer's Guide recommendation has changed, but Apple has said they are not going to be updating any more products in 2008. So, any new updates wouldn't realistically be seen until early 2009. And Apple has said that they will continue to improve and aggressively price the iPhone in the future.
Regardless, readers should probably wait until Friday before buying any new Apple hardware since Apple and other retailers will be offering Black Friday After Thanksgiving sales. BestBuy, PowerMax and Amazon are already advertising their Black Friday sales, and we believe that both Apple and MacMall will also be offering their traditional discounts on Friday. Last year's discounts were as high as $300 off high end MacBook Pros.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
