During yesterday's conference call, Apple revealed that iPhone was responsible for 39% of the company's revenues in Q4 2008. Due to Apple's decision to report iPhone earnings as subscription revenue over 24 months, however, these numbers are not reflected in the $1.14 billion net profit and $7.9 billion in revenue reported yesterday. If they had been included, this would represent an additional $3.8 billion in revenue and an additional $1.3 billion in net income.
As noted by many, the size of this number is remarkable for a product that has been on the market for only 15 months. Steve Jobs highlighted the significance of the numbers by putting Apple's iPhone sales into perspective:
- Apple sold more iPhones than RIM sold Blackberries in Q4 2008 - In terms of revenue, Apple is now #3 amongst mobile phone vendors behind Nokia and Samsung and beating out Sony Ericsson which falls at #4.
When questioned about Apple's plans for the future in face of increasing iPhone competition, Jobs suggested that they would continue to aggressively price the iPhone and make ongoing improvements:
Well, I think we have to be the best and I think we have to not leave a price umbrella underneath us, and we are working very hard to fulfill both of those goals.
Friday December 1, 2023 12:19 pm PST by Joe Rossignol
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
Friday December 1, 2023 2:57 am PST by Tim Hardwick
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
Thursday November 30, 2023 10:12 am PST by Juli Clover
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
Thursday November 30, 2023 4:08 pm PST by Marko Zivkovic
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
Friday December 1, 2023 4:40 am PST by Tim Hardwick
Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal. The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is ...
Apple employees are back to work following a Thanksgiving break, and that means this week saw a number of new operating system updates for both public release and beta testing. This week also saw some misinformation about Apple's new NameDrop feature making the rounds, while Apple and Goldman Sachs appear to be on the verge of a break-up in their Apple Card and savings account partnership,...
Thursday November 30, 2023 9:00 am PST by Joe Rossignol
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...
Best Buy is discounting a collection of MacBook Air and MacBook Pro models to all-time low prices today. We're tracking these deals below in addition to great discounts on the Apple Pencil 2 and Apple Watch Ultra 1. MacBook Air Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
