Fortune provides a detailed profile of Apple's COO Tim Cook and asks an ongoing question: Could this be Steve Jobs' eventual successor? Speculation about who might replace Steve Jobs has remained a hot topic ever since his scare with pancreatic cancer four years ago. Cook is certainly high on the list as he was chosen by Jobs to take over day to day operations at Apple while Jobs was out for surgery in 2004. Steve Jobs has since made a made a full recovery with recent reports indicating that there has been no recurrence.
Fortune describes Cook as a workaholic who has been essentially running Apple for years. Meanwhile, Cook's demeanor is described as demanding and unemotional. He is credited for helping Apple become the "cash-generating machine" that it is today:
There are two basic ways to get great profit margins: Charge high prices or reduce costs. Apple does both. The marketing and design drive consumers wild with desire and make them willing to pay a premium; Cook's operational savvy keeps costs under control.
Cook is one of the highest paid executives at Apple and is said to be involved in more aspects of Apple's operation than any other executive.
Critics of the possibility, however, point out that Cook does not share Jobs' vision:
"They need a brilliant product guy, and Tim is not that guy. He is an ops guy - at a company where ops is outsourced."
But others suggests that Cook might simply need to surround himself with those who complement his weaknesses "just as Steve has Tim around to make up for his".
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
