Tonight, forum user MGLXPnoticed that playback of 1080p high definition trailers from Apple took far less CPU time on his new aluminum MacBook (28% CPU) as compared to his old MacBook Pro (100% CPU). Both computers shared the same CPU speed, but the new MacBook includes the NVIDIA 9400M integrated graphics chipset, while the old MacBook Pro uses the NVIDIA 8600M GT.
This suggests that the version of Mac OS X on newly released MacBooks, MacBook Pros and MacBook Airs based on the new NVIDIA chipsets now offers GPU-accelerated H.264 video decoding for the first time. While Apple has previously included graphics cards (such as the NVIDIA 8600M GT) that have contained hardware support for H.264 decoding, the company has apparently not previously taken advantage of it.
Multiple readers have confirmed similar findings on their new MacBooks and MacBook Pros, though it appears it can be movie-specific, as one video showed little difference between the machines. We assume the new MacBook Air would share the same advantage as it is based on the same graphics chipset as the new MacBook, though we haven't heard from an Air owner yet.
These changes could be based on improvements planned for Snow Leopard. Apple had previously announced that "QuickTime X" would be a feature in Snow Leopard to offer optimized media playback:
Using media technology pioneered in OS X iPhone, Snow Leopard introduces QuickTime X, which optimizes support for modern audio and video formats resulting in extremely efficient media playback.
Readers should be reminded that without official confirmation from Apple, we are only speculating as to the reason behind the CPU usage difference. If true, however, we would hope that Apple would incorporate support for older Macs that have the necessary hardware in a future software update.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
