The Wall Street Journal reports that Microsoft is hiring comedian Jerry Seinfeld for a series of new ads in which he will appear alongside Microsoft's Bill Gates.
The new ad effort is expected to use some variation of the slogan "Windows, Not Walls," according to several people familiar with the matter. Those people say the point is to stress breaking down barriers that prevent people and ideas from connecting.
The first ads are scheduled air starting on September 4th. Seinfeld is reportedly being paid $10 million for his work.
The ads are part of a $300 million advertising campaign from Microsoft in an attempt to overhaul their image. Specifically, one Microsoft executive has stated that Apple's 'Get a Mac' ad campaign has had a damaging effect on Vista's image.
"We've got a pretty noisy competitor out there," Brooks said of Apple whose "I'm a Mac... and I'm a PC," commercials criticize Windows Vista. "You know it. I know it. It's caused some impact. We're going to start countering it. They tell us it's the iWay or the highway. We think that's a sad message. Software out there is made to be compatible with your whole life."
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
For many years now, it has been rumored that the Apple Watch will eventually gain non-invasive blood sugar monitoring capabilities, which would enable millions of people with diabetes to track their blood glucose levels without needing to prick their skin with a needle or wear a dedicated continuous glucose monitor.
According to Bloomberg's Mark Gurman, Apple recently shifted oversight of...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
Starting today, the feature is available in Arkansas, which is the 14th state to offer it. However, it may take some time to roll out to all users.
To...
