Apple COO Discusses iPhone Exclusivity, SDK, and Unlocking - MacRumors
Skip to Content

Apple COO Discusses iPhone Exclusivity, SDK, and Unlocking

Apple's COO, Timothy Cook, delivered a question and answer session at the Goldman Sachs Investment Symposium yesterday, and touched on a number of interesting topics. Differing notes available at MacNN, Appleinsider and iPhoneAtlas.

Of interest, Cook answers why Apple hasn't offered an unlocked version of the iPhone. He states that multi-carrier offerings were impractical at launch. For the U.S. market, this would require a CDMA and GSM version of the iPhone. In the end, they felt it was impractical to try to satisfy every carrier and every user. Still, he states that Apple is "not married to any business model" and instead, they're "married to ... shipping the best phones in the world."

When asked about the possibility of Apple expanding into even more areas with new product lines, Cook feels anything is possible, but that each product choice is made carefully since "for everything we do, we know me make a choice not to do something else. We may or may not add some over time, we'll see."

Regarding iPod reaching a saturation point, Cook points out that 40% of iPods are still being sold to those who don't already own an iPod and suggests that slower iPod sales are a reflection of the economy than necessarily sales saturation.

He again describes the iPod Touch as the "first mainstream WiFi portable platform" and also describes the iPhone as a "platform not a product", and states that the upcoming SDK will "broaden the platform more, to the point where the only limit will be peoples imagination." Cook stopped short when asked about when the first 3rd party apps would appear, not wanting to take away any element of surprise from next week's event.

Finally on iPhone Unlocking, Cook acknowledges the problem but states he "look[s] at this 'problem' with a little bit of a smile. Having people stepping over each other for the phone isnt a bad thing. He goes on to state that the best way for Apple to fight back is to offer the iPhone in more countries.

A Quicktime stream of the talk is available from Apple.

Related Forums: iPhone, iPod touch and iPod

Popular Stories

iphone 17 pro dark blue 1

Apple Preparing 'Most Significant Overhaul in the iPhone's History'

Sunday March 29, 2026 8:18 am PDT by
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone. In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history." "iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said. Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
Apple Event Logo

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Apple Apps Grid

Apple Releasing Two New iPhone Apps This Year

Saturday March 28, 2026 8:00 am PDT by
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality. With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...