The conclusion came after purchasing the same iTunes Plus song from the iTunes Store using two accounts. After having stripped the files of their meta data (where iTunes would store account information, and any extraneous information), she compared the files and found 774 bytes (out of 6.7 MB) were different in the AAC data itself. Her conclusion: "Clearly some sort of fingerprinting/steganography is going on in the data itself."
The EFF has apparently also begun investigating the issue, although they do not indicate how far they will pursue the issue.
Most forum users appear to not be dissuaded by the revelations, and appear to accepting the move as a compromise allowing music companies to have some recourse against those who illegally share music, but opening the DRM restrictions for legitimate users.
Of note, Apple does not indicate that it uses such technology in its iTunes Terms of Service.
Steganography(from Wikipedia): "the art and science of writing hidden messages in such a way that no one apart from the intended recipient knows of the existence of the message." Different from cryptography in that the existence of the message itself is not disguised, but the content is obscured.
Update: After an independent MacRumors investigation, it does not appear that watermarking is taking place in the AAC data itself, and it may be presumptuous to claim that steganography is taking place. A recount of our investigation is posted here.
A forum post suggests the differences seen in the files are simply a result of differences in modification dates embedded in the files, rather than any sort of embedded identifying information.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. At the time,...
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.
Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...