Macworld San Francisco 2007 Rumor Wrapup: Winners and Losers

After each major event, MacRumors provides a wrapup of rumors to reveal the sources of the most accurate and inaccurate information. Readers are encouraged to read our Macworld Rumor Roundup which was written prior to the actual event.

iPhone

Prior to MWSF 2007, the iPhone rumor was likely the longest running Apple rumor that had yet to come true. One of the oldest references to it that we found was this usenet post almost seven years ago:

Apple registered the domain iPhone.org in mid-December [1999]. Could this be a hint of a new hardware device or some streaming videoconferencing software to be added to QuickTime?

In 2006, the first hints of the iPhone emerged from the financial analysts. UBS, PiperJaffray, and J.P. Morgan offered early predictions that the iPhone was coming. Unfortunately, there were many conflicting reports as to the specs of the iPhone. To be fair, Apple deliberately spread false information to defuse our efforts.

ThinkSecret reports claiming that the iPhone would be Cingular-only and GSM/EDGE only turned out to be quite accurate, and LoopRumors was first to claim that the iPhone would run a 'light' version of OS X and clearly described the upcoming device as a "communicating device" with touchscreen and wireless capabilities.

Both sites, however, also made many additional claims that did not pan out, including claims that the phone would pack a 3 megapixel camera and 2.2" screen (actual: 2 MP camera, 3.5" screen; claim: ThinkSecret) and claims that the iPhone would contain videoconferencing ability (claim: LoopRumors). MacRumors own sources were also tainted by false information, as our reported artist's rendition was off the mark, and traditionally accurate Kevin Rose's leaked specs ($249/$449, slide out keyboard) were also wrong.

Appleinsider offered some confirmation to the earlier "light" OS X rumors with accurate claims that Apple was "working an an operating system based on the core technologies in Mac OS X as the basis for upcoming device."

The most accurate leak of the actual iPhone specs came from Rebecca Runkle of Morgan Stanley who described a 3.5inch full screen LCD phone which was 4/10th inch thick and made of metal. Runkle's prices were slightly off ($599 for 4GB, $649 for 8GB) but she was otherwise remarkably close to the final product.

The much-publicized Commercial Times report appears likely to be accurate, but the several other reports that the phone had been finalized and released to manufacturing were clearly inaccurate.

Finally, last minute reports from the Wall Street Journal (phone "as early as Tuesday"), Cult of Mac ("Steve Jobs has invited all of his best friends to his MacWorld SF Keynote on Tuesday"), and International Herald Tribune ("first of the next generation of devices that are closer to personal computers in pocket form") all turned out to be true.

Update: ThinkSecret's early 2006 True Video iPod report described many features which did make it into the iPhone: 3.5inch display, touch-screen.
Apple TV

AppleTV came with few surprises, and Appleinsider was on target with information that the units would not ship immediately after being shown after the show.

iLife and iWork

The lack of iLife and iWork was preceded by last-minute claims by both ThinkSecret and MacScoop that the software may not be ready (or too dependent on Leopard), although MacScoop did inaccurately add that a preview of iLife would be available.

One lesson to learn is that despite posting placeholders for iLife '07 and iWork '07, like all resellers, Amazon has no special knowledge of future Apple releases.

Mac Pros, Leopard, and More...

With Steve saying that we'd all "see him soon" at the end of the keynote presentation, what is the next step for Apple?

Leopard remains a prime target for further information from Apple, and 8-core Mac Pros are still anticipated. With the hype surrounding the iPhone, many have suggested that Apple may have delayed the 8 Core Mac Pro and Leopard demos for a future press event.

Meanwhile, thin MacBooks and Flash booting MacBooks are said to be on the horizon for 2007.

Summary

Unlike previous rumor wrapups, there were fewer clear winners and losers. Several sources clearly did have tidbits of accurate information, but much of it was diluted by the sheer volume of iPhone rumors leading up to the event.

- Rebecca Runkle of Morgan Stanley certainly deserves credit for having the most accurate physical specs of the rumored iPhone.
- Despite the ongoing litigation, ThinkSecret continues to leak accurate tidbits of information.
- Looprumors deserves credit for the first reports of the "light" OS X and "communication device".
- Flickr and YouTube "spy" photos/videos of unreleased Apple hardware have never been accurate.
- Appleinsider's accurate report about the "light" OS X also gives the following exciting tidbit of information:

Apple intends to integrate the software on a couple of devices beginning early [2007], those people say, while more comprehensive plans call for it to form the bedrock of a jaw-dropping device not due to hit the market until the following year.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)

Top Stories

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

iPhone 12 Pro Allows You to Measure Someone's Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by
iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person's height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

PSA: Non-iPhone 12 Models Charge Super Slowly With MagSafe Charger

Friday October 23, 2020 4:11 pm PDT by
Alongside the iPhone 12 models, Apple introduced a new $39 MagSafe Charger that's meant to work with the magnets in the iPhone 12 Pro models to charge them up at a maximum of 15W. The MagSafe Charger is technically able to be used with older iPhones, but it's not a good idea because the charging with non-iPhone 12 devices is so slow. We did two tests with the iPhone XS Max, draining the...

MagSafe Charger Teardown Reveals Simple Design With Magnets and Charging Coil Encircling a Small Circuit Board

Friday October 23, 2020 7:50 am PDT by
iFixit has today shared a teardown of Apple's new MagSafe charger for the iPhone 12 and iPhone 12 Pro. An X-ray of the MagSafe charger courtesy of Creative Electron reveals the internal charging coil surrounded by a circular arrangement of magnets within the puck. The only seam that iFixit was able to leverage to open the device was where the white rubber circle meets the metal rim,...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

iFixit Shares Full iPhone 12 and 12 Pro Teardown Revealing Interchangeable Displays and Batteries

Saturday October 24, 2020 1:48 pm PDT by
After live streaming a teardown of the iPhone 12 and iPhone 12 Pro earlier this week, iFixit today provided a more in-depth teardown that goes through all of the components in the new devices, revealing several similarities between the two. Early testing conducted by iFixit shows that the iPhone 12 and 12 Pro displays are interchangeable and can be swapped without issue, though the max...