Macworld San Francisco 2007 Rumor Wrapup: Winners and Losers

After each major event, MacRumors provides a wrapup of rumors to reveal the sources of the most accurate and inaccurate information. Readers are encouraged to read our Macworld Rumor Roundup which was written prior to the actual event.

iPhone

Prior to MWSF 2007, the iPhone rumor was likely the longest running Apple rumor that had yet to come true. One of the oldest references to it that we found was this usenet post almost seven years ago:

Apple registered the domain iPhone.org in mid-December [1999]. Could this be a hint of a new hardware device or some streaming videoconferencing software to be added to QuickTime?

In 2006, the first hints of the iPhone emerged from the financial analysts. UBS, PiperJaffray, and J.P. Morgan offered early predictions that the iPhone was coming. Unfortunately, there were many conflicting reports as to the specs of the iPhone. To be fair, Apple deliberately spread false information to defuse our efforts.

ThinkSecret reports claiming that the iPhone would be Cingular-only and GSM/EDGE only turned out to be quite accurate, and LoopRumors was first to claim that the iPhone would run a 'light' version of OS X and clearly described the upcoming device as a "communicating device" with touchscreen and wireless capabilities.

Both sites, however, also made many additional claims that did not pan out, including claims that the phone would pack a 3 megapixel camera and 2.2" screen (actual: 2 MP camera, 3.5" screen; claim: ThinkSecret) and claims that the iPhone would contain videoconferencing ability (claim: LoopRumors). MacRumors own sources were also tainted by false information, as our reported artist's rendition was off the mark, and traditionally accurate Kevin Rose's leaked specs ($249/$449, slide out keyboard) were also wrong.

Appleinsider offered some confirmation to the earlier "light" OS X rumors with accurate claims that Apple was "working an an operating system based on the core technologies in Mac OS X as the basis for upcoming device."

The most accurate leak of the actual iPhone specs came from Rebecca Runkle of Morgan Stanley who described a 3.5inch full screen LCD phone which was 4/10th inch thick and made of metal. Runkle's prices were slightly off ($599 for 4GB, $649 for 8GB) but she was otherwise remarkably close to the final product.

The much-publicized Commercial Times report appears likely to be accurate, but the several other reports that the phone had been finalized and released to manufacturing were clearly inaccurate.

Finally, last minute reports from the Wall Street Journal (phone "as early as Tuesday"), Cult of Mac ("Steve Jobs has invited all of his best friends to his MacWorld SF Keynote on Tuesday"), and International Herald Tribune ("first of the next generation of devices that are closer to personal computers in pocket form") all turned out to be true.

Update: ThinkSecret's early 2006 True Video iPod report described many features which did make it into the iPhone: 3.5inch display, touch-screen.
Apple TV

AppleTV came with few surprises, and Appleinsider was on target with information that the units would not ship immediately after being shown after the show.

iLife and iWork

The lack of iLife and iWork was preceded by last-minute claims by both ThinkSecret and MacScoop that the software may not be ready (or too dependent on Leopard), although MacScoop did inaccurately add that a preview of iLife would be available.

One lesson to learn is that despite posting placeholders for iLife '07 and iWork '07, like all resellers, Amazon has no special knowledge of future Apple releases.

Mac Pros, Leopard, and More...

With Steve saying that we'd all "see him soon" at the end of the keynote presentation, what is the next step for Apple?

Leopard remains a prime target for further information from Apple, and 8-core Mac Pros are still anticipated. With the hype surrounding the iPhone, many have suggested that Apple may have delayed the 8 Core Mac Pro and Leopard demos for a future press event.

Meanwhile, thin MacBooks and Flash booting MacBooks are said to be on the horizon for 2007.

Summary

Unlike previous rumor wrapups, there were fewer clear winners and losers. Several sources clearly did have tidbits of accurate information, but much of it was diluted by the sheer volume of iPhone rumors leading up to the event.

- Rebecca Runkle of Morgan Stanley certainly deserves credit for having the most accurate physical specs of the rumored iPhone.
- Despite the ongoing litigation, ThinkSecret continues to leak accurate tidbits of information.
- Looprumors deserves credit for the first reports of the "light" OS X and "communication device".
- Flickr and YouTube "spy" photos/videos of unreleased Apple hardware have never been accurate.
- Appleinsider's accurate report about the "light" OS X also gives the following exciting tidbit of information:

Apple intends to integrate the software on a couple of devices beginning early [2007], those people say, while more comprehensive plans call for it to form the bedrock of a jaw-dropping device not due to hit the market until the following year.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Don't Buy)
Related Forums: iPhone, Mac Pro, MacBook

Popular Stories

USB C Over Lightning Feature

EU Passes Law to Switch iPhone to USB-C by End of 2024

Tuesday October 4, 2022 3:30 am PDT by
The European Parliament today voted overwhelmingly in favor of enforcing USB-C as a common charging port across a wide range of consumer electronic devices, including the iPhone and AirPods, by the end of 2024. The proposal, known as a directive, forces all consumer electronics manufacturers who sell their products in Europe to ensure that a wide range of devices feature a USB-C port. This...
ipad pro purple

Five Apple Products You Should Avoid Buying Right Now

Wednesday October 5, 2022 2:12 pm PDT by
Rumors suggest that Apple still has several new devices that are coming before the end of the year, including a range of Macs and iPads. It's not looking like we're going to get an October event in 2022, but refreshes are coming soon, probably via press release. If you're planning to buy a Mac or an iPad, make sure to check out our list to know what's safe to pick up now and what's not. iPad ...
General iOS 16 Feature Yellow

10 New iOS 16 Features Coming Later This Year

Monday October 3, 2022 2:41 pm PDT by
iOS 16 was released to the public three weeks ago with a customizable Lock Screen, the ability to edit iMessages, improvements to Focus modes, and much more. And in the coming months, iPhone and iPad users have even more new features to look forward to. We've rounded up 10 new features coming to the iPhone and iPad later this year, according to Apple. Many of the features are part of iOS...
magsafe charger orange

Apple Releases New MagSafe Charger Firmware

Tuesday October 4, 2022 12:09 pm PDT by
Apple today released updated firmware for the MagSafe Charger that is designed to work with the iPhone 12 and later and the AirPods Pro 2. The new firmware is version 10M1821, up from the prior 10M229 firmware. Note that in the Settings app, you'll see a different version number than the firmware number, with the update displayed as version 255.0.0.0 (the prior firmware was 247.0.0.0). The...
maxresdefault

Video: AirPods Pro 2 vs. Bose QuietComfort II

Monday October 3, 2022 12:50 pm PDT by
Apple on September 23 officially launched the second-generation version of the AirPods Pro, introducing updated Active Noise Cancellation, Adaptive Transparency, improved sound, and more. Right around the same time, Bose introduced new QuietComfort II earbuds with many similar features, so we thought we'd compare the two to see which has the edge. Subscribe to the MacRumors YouTube channel for ...
General iOS 16 Feature Yellow

One of iOS 16's Best Features Drains Battery When Enabled

Thursday October 6, 2022 2:15 am PDT by
One of iOS 16's most praised features comes at the cost of draining battery life, according to recently published Apple support documents. The feature, known as "keyboard haptics," is optional in iOS 16 and allows users to get physical feedback via slight vibrations upon the touch of each key, confirming that it was pressed much like keyboard sounds. The feature is a useful addition to the...
aapl logo banner

No October Apple Event Expected Despite Upcoming Wave of New Devices

Wednesday October 5, 2022 2:33 am PDT by
Apple is no longer expected to host an event this month, despite plans to unveil a host of new devices including new iPad and Mac models, according to recent reports. In recent months, Apple has been expected to hold an event in October to announce a range of products that did not receive any stage time during the company's iPhone 14 unveiling event last month. In a recent newsletter, Bloombe...
iOS 16

Apple Preparing iOS 16.0.3 With More Bug Fixes Following iPhone 14 Launch

Monday October 3, 2022 7:53 am PDT by
iOS 16.0.2 was released last month with several bug fixes for iPhone 14 issues, excessive copy and paste permission prompts, and more. Now, evidence suggests that Apple is planning to release iOS 16.0.3 with additional bug fixes. Evidence of an upcoming iOS 16.0.3 software update has shown up in MacRumors analytics logs, which have been a reliable indicator in the past. There are several...
iOS 16

Apple Seeds New Betas of iOS 16.1 and iPadOS 16.1 to Developers [Update: Public Beta Available]

Tuesday October 4, 2022 10:06 am PDT by
Apple today seeded the fourth beta of iOS 16.1 to developers for testing purposes, with the beta coming one week after the release of the third iOS 16.1 beta. The iOS 16.1 beta is also joined by the fifth beta of iPadOS 16.1, which is on a slightly different schedule as Apple started testing it prior to the launch of iOS 16. Registered developers can download the iOS 16‌ and iPadOS 16...
dynamic island outline 1

iOS 16.1 Beta Adds More Pronounced Gray Border Around Dynamic Island When Using Black Wallpapers or in Dark Mode

Tuesday October 4, 2022 11:58 am PDT by
With the latest iOS 16.1 beta, Apple has tweaked the design of the Dynamic Island on the iPhone 14 Pro and Pro Max to make it more visible on a dark background. When using a darker wallpaper or with the darker interface of Dark Mode activated, there is a light gray border around the outside of the Dynamic Island when the screen is dimmed or when the Dynamic Island is in active use. The...