Apple iPhone Trademark, Analyst Speculation
Appleinsider reports that Apple has filed for another trademark for the "iPhone" term on September 15th with "a Far Eastern trademark office". The filing describes the iPhone as under "handheld and mobile digital electronic devices for the sending and receiving of telephone calls, faxes, electronic mail, and other digital data; MP3 and other digital format audio players".
Apple's rumored phone has been dubbed "iPhone" due to Apple's ownership of the iPhone.org domain name for the past seven years. Apple, however, owns a number of unused domain names.
More evidence of a legitimate interest in the iPhone name came when Apple filed for iPhone trademarks in Australia and the UK in 2002. This is only the latest filing is of iPhone trademarks. Interestingly, another company has the iPhone trademark in the U.S.
Meanwhile, Prudential analyst Jesse Tortora released a research note to clients indicating that according to their "checks", Apple's entry into the phone market would come in two forms. One model is expected to be a "smart phone" with integrated keyboard, video and music capabilities while the other model would be a slimmer phone that just played music (possible rendition). One of the models will incorporate Wifi according to the report.
Reportedly, there are some concerns about market acceptance and battery life and Apple is only planning to market the phones in limited quantities to test the market.
Incidentally they also believe that the long rumored "wide screen video iPod" will begin production in the December quarter, but is not expected to see a release until next year.
Popular Stories
Last week, we reported that iOS 26 introduces an opt-in Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode.
Apple says that Adaptive Power Mode can make "small performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness or allowing some activities to "take a little longer."
The full description of...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states and Puerto...
The iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices from credible sources.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X...
Apple has long been working towards an iPhone with an all-screen design, and it might finally achieve the feat in a few more years from now.
In his Power On newsletter today, Bloomberg's Mark Gurman said that Apple will shrink the size of the Dynamic Island on new iPhone models released next year. A year after that, he expects Apple to release a redesigned 20th-anniversary iPhone model....
Apple is hiding a new ringtone within iOS 26.
The new ringtone is an alternative version of the existing Reflection ringtone, which has been the default ringtone since the iPhone X was released in 2017. It was discovered within the code for the first developer beta of iOS 26, but it remains hidden, so you will not find it in the list of ringtones available in the Settings app for now.
It...
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iOS 26 is gaining two new Wi-Fi features, including Captive Assist and Wi-Fi Aware.
MacRumors contributor Aaron Perris discovered a reference to Captive Assist within the code for the first iOS 26 developer beta, but Apple has yet to enable the feature. It should be available by the time the software update is released later this year.
In his Power On newsletter last month, Bloomberg's...
Apple's upcoming iPhone 17 Pro and iPhone 17 Pro Max models are rumored to be equipped with a vapor chamber cooling system, and a leaker known as Majin Bu today shared a photo of an alleged copper thermal plate for the system.
Many high-end Android smartphones like Samsung's Galaxy S25 Ultra are equipped with a vapor chamber cooling system, which can manage heat dissipation inside the...
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve).
The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
