MacDailyNews reports that Apple has started a print campaign that complements the recent Get a Mac television ads.
A detachable insert in the September 8th issue of Entertainment Weekly contains a 14 page booklet showing "Why you'll love a Mac":
Macs are designed from the ground up to work better than any other computer. And they come with everything you need to have more fun, right out of thebox. Including iLife '06, Apple's award-winning suite of software that lets you easily crete photo books; websites, blogs; home movies and more. A built-in iSight camera for video chats with your friends and family. Mac OS X, the world's most advanced operating system that doesnt' suffer from all the viruses that plague PCs. And Intel's latest chip, so everything runs faster than ever. Say hello to a better computer. Say hello to Mac.
The booklet goes on to show pictures and descriptions of iPhoto, iWeb, iTunes, iMovie, GarageBand, iChat, Dashboard, Microsoft Office, iMac, MacBook, MacBook Pro and the Mac mini. Photos of the booklet can be seen here (Flickr).
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
