No Superbowl Ad for Apple

Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...

Apple is set to unveil the iPhone 17 series in just four days from now, and the biggest design mystery surrounding the Pro models has finally been solved. In a report outlining his expectations for Apple's event next week, Bloomberg's Mark Gurman said the iPhone 17 Pro models will have "a new cutout area on the bottom two-thirds of the phone that doubles as the wireless charging area."...

Apple is preparing to launch two versions of the AirPods Pro 3 over 2025 and 2026, according to a Weibo leaker. Yesterday, supply chain analyst Ming-Chi Kuo reported that Apple is planning to debut the AirPods Pro 3 this year. They could arrive as soon as this week at Apple's "Awe dropping" event. Crucially, Kuo added that Apple is planning to introduce a successor to this year's AirPods ...

Apple plans to release AirPods Pro 3 this year, according to supply chain analyst Ming-Chi Kuo. All signs point towards Apple unveiling the AirPods Pro 3 during its iPhone 17 event on Tuesday, September 9. However, Kuo did not provide a specific timeframe beyond the second half of 2025, which lines up with previous rumors. Kuo did not mention any new features that are planned for the...

Just ahead of Apple unveiling the iPhone 17 series on Tuesday, it appears that battery capacities for the devices have surfaced in a Chinese regulatory database. The table below lists the alleged battery capacities for each model, which were shared in a post on X today by an account known as ShrimpApplePro. The database suggests that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro...