Apple is hosting a media event on Tuesday, September 12th 2006 in San Francisco, CA at 10AM Pacific. The event will also be simulcast to a location in London where journalists have also been invited.
The invitation to the media was entitled It's Showtime -- suggesting Movie-related announcements. Rumors sites had originally expected iMac updates during the event, but Apple surprised everyone with iMac and Mac mini updates last week.
As usual, a number of anonymous images have been circulating claiming to represent upcoming products, but these are all considered to be fake. Other circumstantial evidence (2) has been reported, but no definitive information on the event.
As always, MacRumors will provide continuing coverage, however, access to these events have become more restricted, so please contact us if you are attending.
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
