Apple is hosting a media event on Tuesday, September 12th 2006 in San Francisco, CA at 10AM Pacific. The event will also be simulcast to a location in London where journalists have also been invited.
The invitation to the media was entitled It's Showtime -- suggesting Movie-related announcements. Rumors sites had originally expected iMac updates during the event, but Apple surprised everyone with iMac and Mac mini updates last week.
As usual, a number of anonymous images have been circulating claiming to represent upcoming products, but these are all considered to be fake. Other circumstantial evidence (2) has been reported, but no definitive information on the event.
As always, MacRumors will provide continuing coverage, however, access to these events have become more restricted, so please contact us if you are attending.
Thursday July 24, 2025 9:11 am PDT by Tim Hardwick
Apple's iPhone 17 series is expected to debut in September 2025. This release follows Apple's recent trend of introducing new iPhone models annually in the fall.
To unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely...
Apple's iPhone 17 Pro and iPhone 17 Pro Max should launch in late September, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models, as of July 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14...
Apple's upcoming iPhone 17 Pro models will have several new camera-related features, according to an anonymous tipster who contacted MacRumors today.
The tipster claimed to be familiar with an iPhone 17 Pro commercial that is allegedly being produced by a film company that has publicly listed Apple as one of its clients. MacRumors has not independently confirmed any of the information shared ...
Apple today released watchOS 11.6, the sixth update to the operating system that runs on the Apple Watch. watchOS 11.6 comes more than two months after Apple released watchOS 11.5. The update is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2.
watchOS 11.6 can be downloaded on a connected iPhone by opening up the Apple Watch app and...
Earlier this month, MacRumors was first to report that Apple was planning to permanently close its Partridge Creek store, just outside of Detroit, Michigan, and now the company has announced a closure date for the location.
Apple Partridge Creek
Apple Partridge Creek's final day of business will be Saturday, August 16, with the store set to close for good at 8 p.m. local time that day. All of ...
Apple today released macOS Sequoia 15.6, the sixth major update to the macOS Sequoia operating system that launched last September. macOS Sequoia 15.6 comes a over two months after the launch of macOS Sequoia 15.5.
Mac users can download the macOS Sequoia 15.6 update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15.
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We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September.
MacRumors concept
In a Macworld report this month, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models.
The report...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
