Apple Store Down Ahead of Today's Event in New York City

Apple has taken down its online store ahead of today's event in New York, scheduled to begin 10:00 a.m. Eastern Time at the Brooklyn Academy of Music, Howard Gilman Opera House.

apple store down october 2018
Apple's October event will focus on products not introduced at the iPhone-centric event in September. On that occasion, Apple failed to take down its sitemap XML leading up to the event, resulting in a raft of major leaks ahead of the keynote. That's not the case this time around.

We're still awaiting multiple product refreshes before the end of 2018, including updates to several Mac models and the iPad Pro, which are likely to see a debut at the event.

2018 iPad Pro models are expected to adopt an iPhone X-style design with no Home button, slimmer bezels, and a TrueDepth camera system that will enable Face ID for biometric authentication. We could also see a redesigned Apple Pencil with new gesture and swipe features.

Along with new iPad Pro models, we're also expecting refreshes to the MacBook line. Refreshed 12-inch MacBooks are said to be in the works, and according to rumors, Apple has developed a low-cost notebook with a Retina display that could be positioned as an updated MacBook Air.


The Mac mini, which has not been updated for 1,475 days, is expected to be refreshed for the first time since 2014. We don't know a lot about what to expect for the Mac mini update, but upgraded internals and faster processors are certain.

Apple typically streams the event live on its website and on Apple TV, but for those who are unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through our MacRumorsLive Twitter account.

Readers who can't follow the event live and are interested in avoiding all of the announcements until Apple's posts the full video online can bookmark this page, where we'll post a spoiler-free link once it's up.

Top Rated Comments

vagos Avatar
72 months ago
So it begins...

I think this will be the best keynote in quite some time.
Score: 14 Votes (Like | Disagree)
chumps52 Avatar
72 months ago
Now it's official with the closing of the Apple Store.
It's been official since they sent out the invites lol
Score: 13 Votes (Like | Disagree)
arkitect Avatar
72 months ago
I think this will be the best keynote in quite some time.
I truly hope so.
I also hope that, apart from the expected iPads, it is Mac computers focused.

We need an indication from Apple they are still committed to Macs as a viable platform for creating content and not just consuming… some of us have decisions to make.
Score: 9 Votes (Like | Disagree)
L-Viz Avatar
72 months ago
New Mac mini

Score: 8 Votes (Like | Disagree)
AngerDanger Avatar
72 months ago
If they don’t release a new Mac mini, that’s it! I’ll hold out one or two to ten more years, but then I’m done.
Score: 7 Votes (Like | Disagree)
Keniutek Avatar
72 months ago
Still beyond me, why the biggest, richest, most innovative, bla bla bla tech company in the world, needs several hours to update their web site/online store. Hype much...
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
apple id account

Apple ID Accounts Logging Out Users and Requiring Password Reset

Saturday April 27, 2024 12:41 am PDT by
There are widespread reports of Apple users being locked out of their Apple ID overnight for no apparent reason, requiring a password reset before they can log in again. Users say the sudden inexplicable Apple ID sign-out is occurring across multiple devices. When they attempt to sign in again they are locked out of their account and asked to reset their password in order to regain access. ...
macos sonoma feature purple green

Apple's Regular Mac Base RAM Boosts Ended When Tim Cook Took Over

Friday April 26, 2024 6:34 am PDT by
Apple used to regularly increase the base memory of its Macs up until 2011, the same year Tim Cook was appointed CEO, charts posted on Mastodon by David Schaub show. Earlier this year, Schaub generated two charts: One showing the base memory capacities of Apple's all-in-one Macs from 1984 onwards, and a second depicting Apple's consumer laptop base RAM from 1999 onwards. Both charts were...
maxresdefault

The MacRumors Show: Apple's iPad Event Finally Announced!

Friday April 26, 2024 8:31 am PDT by
On this week's episode of The MacRumors Show, we discuss the announcement of Apple's upcoming "Let loose" event, where the company is widely expected to announce new iPad models and accessories. Subscribe to The MacRumors Show YouTube channel for more videos Apple's event invite shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Apple CEO Tim...
ipad pro 2022

Apple Event Rumors: iPad Pro With M4 Chip and New Apple Pencil With Haptic Feedback

Sunday April 28, 2024 6:19 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that debuted in the MacBook Pro and iMac six months ago. He said a ...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...