Apple was conspicuously absent from commercial slots aired during the television broadcast of yesterday's Super Bowl 50, but that didn't stop some of its products from popping up in ads for other companies' wares (via AppleInsider).

In TV spots aired during the National Football League's biggest game, a shout-out for Apple Music featured at the end of T-Mobile's ad, which promoted the network carrier's unlimited streaming feature.

Apple Music on T-Mobile
Meanwhile, hawk-eyed viewers may have seen an Apple Watch make a brief cameo appearance in a Hyundai commercial showcasing the car company's smartphone-compatible automotive system Blue Link, which enables remote voice-activation of several in-car controls.


Elsewhere, a Super Bowl-themed ad for Apple's Beats headphones appeared on Twitter and YouTube, featuring Carolina Panthers quarterback Cam Newton wearing a pair of Powerbeats Wireless 2 in-ear headphones while training.


Apple, along with Intel, Yahoo, and Google, gave $2 million in cash and other services to offset taxpayer costs of hosting Super Bowl 50, which took place at Levi's Stadium in Santa Clara, California. In exchange for the donations, each company received a private Super Bowl suite and publicity around the game. TV commercials aired during the game however can cost up to $5 million alone.
Apple helped establish the annual hype surrounding Super Bowl TV commercials, with its "1984" television ad for the Macintosh being among the most iconic in TV advertising history. After a 15-year spell of absence, the company ran its last dedicated Super Bowl commercial in 1999, remembered for its depiction of sentient computer HAL 9000 from the movie 2001: A Space Odyssey.

Top Rated Comments

2457282 Avatar
107 months ago
It is clear that Apple does not need to spend the ridiculous cost of a commercial spot in the Super Bowl. Their products are selling better than ever....

Except for iPads, and iPhones, ands Macs....

Other than that they don't need to advertise at all.

:D:p:rolleyes::apple:
Score: 6 Votes (Like | Disagree)
pdaholic Avatar
107 months ago
We may have not had a "1984" ad, but at least we got "puppy monkey baby."
Score: 4 Votes (Like | Disagree)
Tycho24 Avatar
107 months ago
It is clear that Apple does not need to spend the ridiculous cost of a commercial spot in the Super Bowl. Their products are selling better than ever....

Except for iPads, and iPhones, ands Macs....

Other than that they don't need to advertise at all.

:D:p:rolleyes::apple:
I must've COMPLETELY misunderstood the last earnings call... will you please grace me with your intellect & interpret it for me??
I had NO idea that they hadn't really sold many Macs or iPhones, huh... weird.
Score: 4 Votes (Like | Disagree)
69Mustang Avatar
107 months ago
I must've COMPLETELY misunderstood the last earnings call... will you please grace me with your intellect & interpret it for me??
I had NO idea that they hadn't really sold many Macs or iPhones, huh... weird.
Apparently Cuban Missles didn't put enough emoticons on his quote for you to realize it was a joke. Lighten up Francis. It wasn't an attack on Apple.
[doublepost=1454944067][/doublepost]
We may have not had a "1984" ad, but at least we got "puppy monkey baby."
That was the absolute weirdest thing I've ever seen. Being a case of beer down when it aired reaaaaally didn't help either.:D
Score: 3 Votes (Like | Disagree)
Bubba Satori Avatar
107 months ago
http://finance.yahoo.com/news/people-making-fun-tim-cooks-163232896.html;_ylt=AwrC0wyW17hW8C8AVt.TmYlQ;_ylu=X3oDMTByMHVzM20zBGNvbG8DYmYxBHBvcwMzBHZ0aWQDBHNlYwNzYw--


Score: 1 Votes (Like | Disagree)
dannyyankou Avatar
107 months ago
It is clear that Apple does not need to spend the ridiculous cost of a commercial spot in the Super Bowl. Their products are selling better than ever....

Except for iPads, and iPhones, ands Macs....

Other than that they don't need to advertise at all.

:D:p:rolleyes::apple:
Yeah, they're really struggling now. Wait...



Edit: I didn't realize this was sarcasm. It could've been more clear.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
macbook pro purple february

Best Buy Introduces Record Low Prices on Apple's M3 MacBook Pro for Members

Thursday April 25, 2024 7:41 am PDT by
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...