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Apple Ending Ad-Supported iTunes Radio Stations at End of January

As part of the winding down of its iAd platform, Apple today sent out a notice to customers who listen to its radio service letting them know the radio feature is being discontinued at the end of January.

In the email, Apple says that Beats 1 radio will be the only free listening option available to those who do not subscribe to the Apple Music service. Customers who listen to radio stations sans ads with an iTunes Match subscription are also receiving the emails and will no longer be able to listen to radio stations as an iTunes Match perk.

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Apple has quietly continued to offer ad-supported iTunes Radio stations in the United States and Australia even after the launch of Apple Music, but with the end of its current iAd platform on the horizon, the feature will be limited to those who pay for Apple Music going forward. Customers in Australia are receiving emails stating the radio service will end on January 29, while U.S. customers are receiving emails that suggest it will no longer be available as of January 28.

Earlier this week, BuzzFeed reporter John Paczkowski said that Apple was working towards dismantling its in-house iAd sales team in favor of a more automated platform. This afternoon, Apple announced the end of its iAd App Network, and it's likely there will be additional changes to products and services as the iAd platform is revamped.



Top Rated Comments

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19 weeks ago
I use iTunes Radio all of the time. Very disappointed to hear about this, as Beats 1 just doesn't seem to play the sort of music I'm interested in hearing.

Also, one of the main reasons I subscribed to iTunes Match was so I could listen to iTunes Radio ad-free. I don't consider that a "perk," but rather an integral part of the Match service.
Rating: 49 Votes
19 weeks ago
So just like that, they are removing a feature that iTunes Match subscribers paid for? Nice going, Apple. The chances of me joining Apple Music just went from slim to zero, and perhaps I'll cancel iTunes Match too.
Rating: 31 Votes
19 weeks ago
I paid for iTunes Match solely to listen to iTunes Radio ad-free. And because of iTunes Radio, I have found new artists whose albums I've then gone ahead and purchased on iTunes. That will no longer happen.

Not cool, Apple.
Rating: 29 Votes
19 weeks ago
Pretty much every real radio station streams from their own website, or their own app, on any of a dozen or more apps which stream them all. Beats 1 had the chance to Sherlock them, with carefully curated tracks, from every genre. But they chose hip hop and gangsta rap. Even the BBC Radio 1 breakfast show is better.

Rating: 27 Votes
19 weeks ago

I use iTunes radio all of the time. Very disappointed to hear about this, as Beats 1 just doesn't seem to play the sort of music I'm interested in hearing.

Ditto, I listened to Beats 1 for about 30 secs once, that was about enough for me. Back to Spotify full time as of Feb.
Rating: 20 Votes
19 weeks ago
No problem, Spotify, Pandora, Google Music all have great free Radio features that work just fine for me.
Rating: 18 Votes
19 weeks ago

I use iTunes radio all of the time. Very disappointed to hear about this, as Beats 1 just doesn't seem to play the sort of music I'm interested in hearing.


What, you don't like hip hop? What other kind of music is there?
Rating: 18 Votes
19 weeks ago
I didn't use it much but it's disappointing given how horrible Beats 1 is, it's unlistenable
Rating: 13 Votes
19 weeks ago
Dr. Dre, Drake, and Pharrell Williams? Nothing could get me to join another service faster to be honest.
Rating: 11 Votes
19 weeks ago
Wow - Apple has really became an upsell company...
Rating: 11 Votes

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