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Apple to Cut iPhone 6s and 6s Plus Production by 30% in Q1 2016

iPhone-6s-ColorsApple will cut production on the iPhone 6s and 6s Plus by approximately 30 percent in the first calendar quarter of 2016, reports Nikkei. Citing lackluster sales, Nikkei says iPhone 6s and iPhone 6s Plus inventory has "piled up" at retailers across the world, leading Apple to scale back production from January through March to get rid of excess stock.

Apple is said to have originally told its suppliers to continue Q1 2016 production of the iPhone 6s and iPhone 6s Plus at the same rate as the iPhone 6 and iPhone 6 Plus a year prior, but waning sales led the company to change its plans.

It is not unusual for Apple to scale down device production as an iPhone matures, but the rumored 30 percent cut from January to March is being positioned as an abnormally large production drop.
But inventories of the two models launched last September have piled up at retailers in markets ranging from China and Japan to Europe and the U.S. amid lackluster sales. Customers saw little improvement in performance over the previous generation, while dollar appreciation led to sharp price hikes in emerging markets.
Downscaled production is only expected to last through March as dealers sell through their current stock, with orders returning to normal during the April-June quarter after Apple's inventory adjustment has been completed.

Apple's production cut will impact parts suppliers in Japan and South Korea, including Japan Display, Sharp, LG Display, Sony, TDK, Alps Electric, and Kyocera. Following Nikkei's report, Apple stock has fallen two percent and hit a low of $102.41 earlier today.

Related Roundup: iPhone 6s
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Top Rated Comments

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10 months ago
Well, let's be honest. People on these boards can appreciate the technology behind 3D touch, the A9 chip, and camera, but the masses really don't care. I can't think of a single person that was like "oooh, I need 3D touch." The masses need something more flashy and tangible. Though, that is just my opinion.

3D touch, the A9, and the camera add to the experience, but they don't substantially improve/change it like a larger screen or a new design. I anticipated lackluster response, but what do I know.
Rating: 33 Votes
10 months ago
The 6 sold too well. All that pent-up demand for the bigger screen couldn't be matched this time around.

Or maybe the 6s is just too thick.
Rating: 29 Votes
10 months ago
Design as horrid as last year, marginal performance improvements, gimmicky 3D touch feature and even worse battery. Least exciting update to date.

Jony Ive in particular needs to step it up.
Rating: 29 Votes
10 months ago
It's just too pricey, I can easily afford to buy an iPhone 6S but I won't because over the years buying a new iPhone got more and more expensive.
€750 for a 16 Gb 6S is just too much.
Rating: 25 Votes
10 months ago

I'm still using an iPhone 6 Plus, but (for those using a 6S) was Force Touch and a better camera vast improvements for you to have upgraded? And how's the extra RAM helping you?


I have a 6 and just got a 6S in last week. I'm returning it. The extra RAM does not affect my usage and the camera is not what I'd call a vast improvement. Live Photos and the front facing camera flash are software upgrades and should have been part of iOS 9 for iPhone 6 users at least, but they're gimmicks to me. I've not yet seen force touch to be worthwhile. Hoping the 7 is a worthwhile upgrade this fall, otherwise I'll keep my 6 for another year. I did the same with the iPhone 4; didn't get another iPhone until the 5S.
Rating: 21 Votes
10 months ago
good, now drop the price and release something mind blowing again. theyve been sitting on their comfy high horse for too long

on the software side ... i am afraid people got used to doing certain things one way and arent gonna learn a new way e. g. "spotlight search" or "3d touch". i keep forgetting either is there cuz i am so used to just tapping on an icon from my springboard
Rating: 17 Votes
10 months ago

I'm still using an iPhone 6 Plus, but (for those using a 6S) was Force Touch and a better camera vast improvements for you to have upgraded? And how's the extra RAM helping you?


I'm loving the 6s plus. The camera is outstanding, the RAM change is very noticeable when using safari. Force touch is great ,does take some getting used to to press the screen harder than you are used to. 2nd gen touch ID is awesome.
Rating: 15 Votes
10 months ago

Design as horrid as last year, marginal performance improvements, gimmicky 3D touch feature and even worse battery. Least exciting update to date.

Jony Ive in particular needs to step it up.


I really worry about the future of Apple since Steve died.

The Apple Battery Case raised the alarm for me in a big way. I think it damages Apple's brand.

I fear that Apple's current immense treasure chest, huge revenues and profits are no guarantee of their long-term success. I think that there are three main weaknesses facing Apple today:

1. The smartphone revolution is essentially over. The West is saturated. Even the third world is rapidly approaching maturity. Until the next seismic leap in technology, iteration is the name of the game, which means PC lifespans and lower sales.

2. Steve Jobs really mattered. His vision and passion meant that he captured the imagination of the public. Tim Cook has failed to achieve this.

3. Steve Jobs has died. He was the captain of Apple; he steered and inspired his team like no-one else. This was crucial, I think, and made all the difference. Take Jony Ive: here is a highly talented designer, whose gifts Jobs brought out and heightened. But without Jobs, Ive doesn't have a guide to channel him, so we get little mistakes like the jutting camera on the iPhone 6, and big mistakes like the Apple Battery Case.

I wonder who will take up the gauntlet of Steve Jobs. Maybe no-one. It has been amazing to live through the advent of the iPhone and iPad.

My gut feeling is that we have lived through a Golden Era of Computing, and that tech is now going to take a more mundane role in our lives; the light will shine less bright. Thanks Apple for the light nonetheless.
Rating: 12 Votes
10 months ago
Agreed.
The 4s and 5s remain the two best iPhone releases so far.
We were hopeful with the 6s, but it's just not the phone we're looking for..

Let's hope the 7 is planned to be something awesome!
Rating: 11 Votes
10 months ago

Well, let's be honest. People on these boards can appreciate the technology behind 3D touch, the A9 chip, and camera, but the masses really don't care. I can't think of a single person that was like "oooh, I need 3D touch." The masses need something more flashy and tangible. Though, that is just my opinion.

3D touch, the A9, and the camera add to the experience, but they don't substantially improve/change it like a larger screen or a new design. I anticipated lackluster response, but what do I know.


Actually, the problem is that the US dollar has strengthened making the already expensive iPhone even more expensive in many countries. I like that Apple keeps prices consistent across the world, but it's time for those prices to be dropped across the board. This is even more important as smartphones have become mature as a class of products and people now need to upgrade less often.
Rating: 11 Votes

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