Microsoft Considering Smaller Xbox One as Potential Apple TV Rival

Microsoft may be gearing up to launch a new Xbox One gaming console in 2016, with a download-only device that would be noticeably smaller than the current Xbox One and enter the market as a potential rival to the new Apple TV. According to a report from Petri IT Knowledgebase (via Business Insider), the console would also see a price cut to match the current market of streaming-centric devices.
xbox one apple tv rival Keeping with the Xbox brand, the slimmer Xbox One would be able to download games from the Windows Store, but the power restraints of a smaller box would likely prevent access to the full Xbox games store. This casual-leaning app marketplace is another category in which the Xbox would compete directly with the new Apple TV, which introduced a similar App Store for the first time on Apple's living room device when it launched in October. The report gave no mention as to whether the Siri-like Kinect would be integrated as well.

Microsoft is said to be looking at a late 2016 launch for the new Xbox One, which would be sold in concert with current models akin to the slimmed down Xbox 360 S that launched five years after the original 360. The company has introduced design refreshes and low-tier prices on its gaming consoles in the past: as low as $199 for the 256MB Xbox 360 Arcade and 4GB Xbox 360 E. Although the Xbox One has seen multiple price cuts, it's yet to have a major hardware overhaul.

Related Roundups: Apple TV, tvOS 10
Tags: Microsoft, Xbox
Buyer's Guide: Apple TV (Neutral)


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8 months ago

I didn't realise that I was at WinRumors

From time to time, MacRumors reports on Apple's competitors. The Apple TV is now a gaming platform with full controller support. The Xbox One is now a fully-featured media platform. They're competition. MacRumors has reported on Microsoft for many years, as well as Samsung, Google, Dropbox, and many other competitors. You're not new here, you should know this.
Rating: 18 Votes
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8 months ago
I'll walk naked to Cupertino if this happens.

Not a chance.
Rating: 10 Votes
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8 months ago

I didn't realise that I was at WinRumors


it would be MicRumors

also, the benefit to a smaller xbox "streamer" would be that if you have a regular xbox one you could potentially stream regular games to the cheaper version on a different tv the way you can to windows 10. could have a ton of potential for gamers and separate it from the competition (aka the apple tv hence the relevance for this article on this website).
Rating: 6 Votes
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8 months ago

I didn't realise that I was at WinRumors

The best Apple customer is the one that doesn't at least know what the others are doing.

Tim and Co. love that sort of customers.

As to the potential question of why we need this news here instead of all of us just looking at a second news outlet and everyone commenting on news there...
Consider the context of comparing the competitor to the brand we're all here for and having another kind of audience talk about the value propositions.

I think there's much to be gained from making frequent comparisons between Apple and competitors, nowadays especially as they really are currently just freewheeling from one half-ambitious product to the next one.
That doesn't mean they don't generate record sales, just like in the 1990's when their downwards trend had been preceded by record sales and profits.

And maybe all of this will continue to work and the crowd that cares is in the vast minority now.
The one that actually does check Apple's performance and data sheets and whatever other aspects that might make them wonder if the value proposition is still as high as ever...
Sure, this could continue for much longer, but when I think of an Apple in demise I don't particularly worry too much about their sales, I couldn't care less being a customer without shares in Apple, what I do worry about is a) value b) choice of products and c) how many of my requirements for a device I'm in the market for they meet. So yeah, if someone sold a trillion pieces of anything I have no use for on my terms, it means jack all.

Glassed Silver:mac
Rating: 3 Votes
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8 months ago
The Xbox One is underpowered enough. MS wouldn't segment their market like this. Come on. Who would possibly think this is even remotely true?

This is one of the dumbest rumors I've ever read on here.
Rating: 2 Votes
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8 months ago
More than likely it wouldn't be primarily for gaming but more importantly to compete with Apple, Amazon and Google as a movie/tv streaming box. So far there is no living-room streaming device for Microsofts video service for people who are not interested in big and noisy game consoles.
Rating: 2 Votes
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8 months ago
The last time Microsoft overlooked Apple entering a market they were in, they got wrecked. However unlikely that seems to be here, it's smart for them to make a move like this. Sony has been dominating them in the current generation, so they can't afford to start getting undercut by Apple as well. Furthermore, the Nintendo NX is rumored to be coming, and some rumors say that it will be a smaller box that somehow relies on cloud computing or connecting multiple devices together to increase graphics power. This space is going to be really interesting over the coming years. I look forward to increased competition.
Rating: 2 Votes
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8 months ago

I mean to say, that content on the Xbox One is just not being promoted as it is on Apple TV. If you'd read the rest of my comment you'd understand what I said: it's there, and people might actually be using it. But when you buy an Apple TV, you do that for all that content. With Xbox One not so much. In fact, I can't think of a person that buys one just for Netflix or anything like that.

Look, I'm not going to discuss this any further since it's a little hard to explain what I really mean. The point I want to make, is that Microsoft can't beat Apple in the way it delivers many different kinds of content (instead of just one).

I think the problem here is you don't have any experience with the Xbox One so you're just talking out of your rear end. My Xbox One has HBO Go, Showtime, Netflix, Hulu, WatchESPN, Youtube, etc apps the same way other streaming devices do. I would hope someone doesn't just buy an Xbox One to stream Netflix...it is after all still first and foremost a gaming console. However, it is a gaming console that also doubles as a streaming device.

It is that last reason why a smaller Xbox One which centers on the streaming aspect makes so much sense. People would certainly pay ~$100-$200 for this smaller device.
Rating: 1 Votes
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7 months ago
From a development perspective, this sounds good. With Microsoft putting Windows everywhere, devs would have more reasons to make games and apps for all of Microsoft's platforms. Games made for this mini Xbox could easily be made to work on the Xbox One, as well as Windows desktops, laptops, tables, and phones. Hopefully this would be enough to keep pushing Apple and Google to make their experiences better for everyone. Competition is always better for us end-users.
Rating: 1 Votes
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8 months ago

it would be MicRumors

also, the benefit to a smaller xbox "streamer" would be that if you have a regular xbox one you could potentially stream regular games to the cheaper version on a different tv the way you can to windows 10. could have a ton of potential for gamers and separate it from the competition (aka the apple tv hence the relevance for this article on this website).

That is actually not a bad idea from a customer perspective. My first thought was a smaller XB1 streamer would be stupid, but I would actually like something like this (your idea) for Forza for instance. Right now, when my buds come over, we do split screen racing. A second TV supporting that second racer would be nice. Not sure how they would work on the possible latency, but nice idea nonetheless.
Rating: 1 Votes
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