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New Apple TV Billboards Start Popping Up in U.S. Cities

Apple has launched (via AppleInsider) a brand new outdoor ad campaign for the Apple TV a week after debuting its first TV commercials for the new set-top box. The new adsĀ feature a variation of the SMPTE color bars, a television test pattern, as a backdrop to the simple Apple TV logo.

appletvbillboard
Image via SMPTE Connect

The color bars are also featured in the TV ads, dispersing in different ways as the ad showcases its apps or games. Thus far, the billboards have been spotted in Los Angeles, Boston, New York, San Francisco, Beverly Hills and Hollywood.

The ads appear to have gone up in the last 24 hours, with Instagram user Courtney Cerruti noting that she saw workers tugging the image into place and that they went up "in unison." Additionally, every current picture of the new billboards have appeared within the last 11 hours or so. The ads also come in different formats, with some ads in a vertical orientation on buildings and others in a more traditional horizontal format.

Related Roundups: Apple TV, tvOS 10
Tags: Ads, advertising
Buyer's Guide: Apple TV (Neutral)


Top Rated Comments

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8 months ago
I hope people have noticed that this is not simply a "variation" on the color bars pattern...

It's the original Apple rainbow logo.

Very good marketing. I love it.
Rating: 20 Votes
8 months ago
The colors, they're back!
Rating: 17 Votes
8 months ago
Now lets have everyone overanalyze these ads...
Rating: 15 Votes
8 months ago
I feel sorry for the people whose office is behind that huge banner...
Rating: 11 Votes
8 months ago
I like it. But then, I already own an Apple TV 4 (and love it) and I know that "bars and tone" are a broadcast standard for calibration and not a "glitch" like some here seem to think.
Rating: 10 Votes
8 months ago
Kinda an odd way to present the TV. For some the color test may remind them of a glitch, maybe something Apple doesn't want to be seen with the Apple TV
Rating: 10 Votes
8 months ago
I'm having flashbacks...

Rating: 10 Votes
8 months ago

Wow. That banner is both hideous (the ugly colors at the bottom?) and it reminds me of a glitch or a color test - throw back to tube TVs.

Well you know what? That banner is doing it's job then. If it reminds you anything about a TV then mission accomplished. If people are so uptight and take things so seriously that they would automatically associate that with something adverse then they don't need the product in the first place.
Rating: 8 Votes
8 months ago
I think the advertisements serve its purpose. It makes people notice, whether in a good way or bad way. Right now, AppleTV is unnoticeable by general public (translation: non MR readers).
Rating: 7 Votes
8 months ago
Perfect.
Rating: 7 Votes

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