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Tim Cook: iPad Pro Will Replace Notebooks and Desktops for 'Many, Many People'

Ahead of the launch of the iPad Pro, Apple executives have been doing a series of interviews to drum up excitement and interest in the device. Earlier today, The Independent published an interview with Tim Cook where he shared his thoughts on the Apple Pencil and the iPad Pro's target market.

This afternoon, The Telegraph published a second interview where Tim Cook spoke further on his vision of the iPad Pro as a PC replacement and how tablets are subsuming the PC market. According to Cook, the iPad Pro will serve as a replacement for a notebook or desktop computer for "many, many people."
"I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?" [...]

"Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones."
Cook also said the iPad Pro will be highly appealing to artists and other creatives, pointing towards the ease of use of the Apple Pencil and the iPad Pro's sound system, two features he also highlighted in his earlier interview with The Independent.

According to Cook, sales of the new Apple TV were "very strong," a sentiment he echoed for the Apple Watch, which will "set a new record this quarter." Cook also said Apple doesn't have plans to introduce sensors or other health features that would cause the FDA to get involved with the device. He didn't rule out the possibility of other products that require FDA approval, like apps.
We don't want to put the watch through the Food and Drug Administration (FDA) process. I wouldn't mind putting something adjacent to the watch through it, but not the watch, because it would hold us back from innovating too much, the cycles are too long. But you can begin to envision other things that might be adjacent to it -- maybe an app, maybe something else."
Tim Cook's interview, where he also speaks on the iPad mini 4 and device cannibalization, the health benefits of the Apple Watch, and the possibility of an Apple subscription service is well worth reading over at The Telegraph.

Apple's iPad Pro will go on sale online on Wednesday, November 11. Pricing for the iPad Pro starts at $799 for the entry-level 32GB Wi-Fi only model. A 128GB Wi-Fi only model is available for $949, and a 128GB Wi-Fi + Cellular model is available for $1,079.

Related Roundup: iPad Pro
Tag: Tim Cook
Buyer's Guide: 12.9" iPad Pro (Caution)

Top Rated Comments

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13 months ago
Yeah...No, I don't think so Tim.
Rating: 96 Votes
13 months ago
"PCs are going to be like trucks. They are still going to be around. However, only one out of x people will need them."
- Steve Jobs

For a lot of people, this idea that only some people need a full fledged laptop or desktop computer is already a reality. Us techie people don't see it though, because we love our computers. We're the truck drivers.
Rating: 94 Votes
13 months ago
In related news: iPad Pro Will Not Replace Notebooks and Desktops for 'Many, Many People' until it runs full OS X.
Rating: 75 Votes
13 months ago
Many many people? I guess that's less than a handful in my perspective. The thing isn't much more useful than a 300$ iPad Mini and it can cost as much as a MacBook, I guess there are only a few artists that can take advantage of the Stylus game for real
Rating: 67 Votes
13 months ago
Until it can run full desktop apps, it won't be replacing my MacBook Pro.
Rating: 65 Votes
13 months ago

Apple doesn't care about PRO consumers anymore.

Unfortunately the truth. The "Pro" moniker basically means "spend a lot more to get something marginally better than the standard version."
Rating: 44 Votes
13 months ago
no mouse
Rating: 40 Votes
13 months ago
Why "Pro" today doesn't have the same meaning as 5 years ago.

Just to start, to which kind of PROfessionals this iPad is targeted? The ones that needs to draw something?.. ok. The ones that use word?.. maybe.

What about the ones that use Professionals applications?... yep, keep using a remote desktop app to access your computer. Its sad, but here micro$oft is doing a better job with the surface. Its not ideal, but I can run STATA or a full version of Excel (you might not like it, but its a standard) in there.

Anyone remembers when the PowerBook was actually a replacement of a desktop computer? What value ads a MacBook Pro over a same processor-type PC notebook? Just the screen, for a 20% more?
Anyone remembers when you had to choose between Final Cut and Avid Media Composer? ... what happened with PRO apps?.. We should use Photos instead of Aperture. really?

Lets face it, Cook is focusing on selling phones and watches... Apple doesn't care about PRO consumers anymore.
Rating: 38 Votes
13 months ago
*sigh* What is he smoking?
Rating: 37 Votes
13 months ago

Tim Cook: iPad Pro Will Replace Notebooks and Desktops for 'Many, Many People'

Many, Many People: Um, no.
Rating: 37 Votes

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