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Apple Hires Engineer From Digital License Plate Company for Car Project

One of Apple's recent hires is Rónán Ó Braonáin, who previously served as Director of Engineering at Reviver, a company that makes digital license plates. Braonáin joined the company in August, and as seen on his LinkedIn page, he's working on Apple Special Projects as a "Secret Agent." Presumably that means he's part of the team working on Project Titan, the codename for the Apple Car.

The profile, discovered by Electrek.co, says Braonáin led the Reviver engineering team for five months. Before that, he worked at Vision Fleet, building fleet management software to read data from electric vehicles, and prior to that, he was a software engineer at BMW working on connected car apps.

applesecretprojectsronan
Reviver has produced Slate, a product dubbed "The World's First Digital License Plate." The Slate is a connected plate that's able to do things like monitor vehicle location and maintenance records and digitally send payments for tolls and parking fees. It also alleviates the need for physical stickers and manual registration processes.

Given Braonáin's short time at Reviver, it's not clear if Apple hired him for the work he did on digital license plate technology, but it's possible it's something Apple is considering for the Apple Car.

Braonáin is just one of dozens of hires with car-related expertise Apple has made in recent months. Apple has been hiring employees from companies like Chrysler, Tesla, NVIDIA, Volkswagen, and Ford, along with researchers who have expertise in autonomous vehicles and connected car systems.

Development on the Apple Car has sped up as of September of 2015, when the project reportedly received a "committed" label. Apple is said to be targeting a 2019 completion date for the project and will make additional hires in the coming months and years as work on the car continues.

Related Roundup: Apple Car


Top Rated Comments

(View all)

11 months ago

"Secret agent" ROFL.


N

"Secret agent" ROFL.


Móiré liké :

Sécrét áigént

RÓFL
Rating: 21 Votes
11 months ago
Cónán O'Brién
Rating: 20 Votes
11 months ago

The Apple Car will have Apple Watch-level success.

#TimMustGO

No. YOU must go.
Rating: 11 Votes
11 months ago
Thátś á lót óf áććéńtś fór óńé ńámé.
Rating: 10 Votes
11 months ago
It's almost like Apple is building a car or something...of course it could just be a really big Macbook.
Rating: 10 Votes
11 months ago
I bet Californians hate the idea of digital license plate. Every traffic violations you get notification on your iPhone. Don't worry Apple Pay is just touch away to pay your dues. Haha!
Rating: 10 Votes
11 months ago

Apple needs to fix their ******* watch software first and all the other crap software problems they have before they start on something like a car. Seriously. Their hardware division is shoulders above the competition however their software always appears to be a few steps behind.

Not sure I would ever buy an Apple car given their record of finally fixing things in the second or third generation.

You do realize that it is different engineers working on different projects, right? This guy is from the automotive industry, you wouldn't want him touching the software on the watch.
Rating: 7 Votes
11 months ago
Secret Agent @ Apple Special Projects

I'm glad Apple is now letting them have a little fun with their LinkedIn profile.
Rating: 7 Votes
11 months ago
"Secret agent" ROFL.
Rating: 7 Votes
11 months ago

The Apple Car will have Apple Watch-level success.

#TimMustGO


#ThatWouldMakeItTheMostSuccessfulCarInHistoryAsTheWatchIsNumberOneInTheMarket

#TimIsGrowingAppleMoreThanSteveEverDid

Apple needs to fix their ******* watch software first and all the other crap software problems they have before they start on something like a car. Seriously. Their hardware division is shoulders above the competition however their software always appears to be a few steps behind.

Not sure I would ever buy an Apple car given their record of finally fixing things in the second or third generation.

The watch is the number one smart watch on the market. The software is rather flawless for me
Rating: 6 Votes

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