New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple's Latest Apple Watch Ads Showcase Siri, Apple Music, Apple Pay and More

Apple today released a new series of short 15 second ads, all of which highlight different Apple Watch features like Siri, Apple Music, Apple Pay, notifications, fitness tracking, and more.

In the ad titled "Skate," a group of skaters use Apple Pay to buy ice cream, while in "Travel," the Apple Watch's Wallet app is used to display a boarding pass.


In the "Play" ad, the Apple Watch is used to make a bid on eBay while its wearer is also playing the piano, and in "Kiss," two people about to kiss are interrupted by a notification for an Uber arrival, which is dismissed so the moment can quickly continue.


"Dance" showcases Siri and Apple Music, depicting a guy dancing around after asking Siri to play 80s music, while "Move" highlights the activity tracking capabilities of the Apple Watch.


"Style" is the sole ad that stands out from the other ads that show the Apple Watch in action, as it focuses on the different band options for the Apple Watch.


All of the videos depict the Apple Watch in use while on the go or performing other tasks, giving examples of how it fits into daily life in an unobtrusive way to make mundane tasks easier. The seven new ads that have been released today are the second wave in the latest Apple Watch ad series, which previously featured six similar short ads that were released two weeks after watchOS 2 launched. The full set of ads is available on Apple's YouTube channel.

Related Roundups: Apple Watch, watchOS 2, watchOS 3
Buyer's Guide: Apple Watch (Caution)


Top Rated Comments

(View all)

11 months ago
The "kiss" ad is truly bizarre: "Buy our product so that intimate moments can be interrupted by alert tones!"
Rating: 17 Votes
11 months ago
A homeless person could make these kinds of ads.
Rating: 15 Votes
11 months ago
Loving the style of the new ads.

To haters: ok you don't like them. Move along.
Rating: 12 Votes
11 months ago

Loving the style of the new ads.

To haters: ok you don't like them. Move along.

You could've at least waited for the haters to arrive before commenting!
Rating: 11 Votes
11 months ago
Boy they're sure spending a lot of money promoting these useless things, when even Scott Stein, one of Apples biggest fanboys says they're not all that great, they can't be too good.
Rating: 11 Votes
11 months ago

Loving the style of the new ads.

To haters: ok you don't like them. Move along.

I love your name, you really take this stuff seriously don't you, years ago you would have signed up for the military, but now.
Rating: 10 Votes
11 months ago
I wonder how much Koolaid you need to drink before these things make sense.
Rating: 10 Votes
11 months ago
Probably trying to push sales since they don't seem all that great.

When I went and purchased an Apple Watch at the Apple Store (which is always packed), I went up to the table with the Apple Watch display and no other customers were around it. The only table like that in the store.

Managed to flag an employee over and he opened the drawer with the Apple Watches in it and could not turn any of them on. He thought they were out of power. Surprised, I said - am I really the first customer who has wanted to try one on today, and he said yes he thought I was. Mind you, this was 3:45pm in the afternoon. After consulting with another employee he found out he had to double tap the power button on the watch to turn them on.

I was there for another 45 minutes because the first Watch given to me was scratched, and the second needed to be charged for a good amount of time before being set up (also had a loose power button). In that entire time no other customer did anything but glance at the Watch table.

Brought the watch home and thought it over - this was an attractive product, but not a terribly useful one. It was also very fiddly in my opinion in terms of interface. But more than anything, and my reason for returning it, was that it was simply not worth its price. I think Apple needed a cheaper entry level watch. It also doesn't make much sense to me that the only difference between models is materials and someone paying for the most expensive watch does not get any extra functionality in return.
Rating: 10 Votes
11 months ago

Probably trying to push sales since they don't seem all that great.

When I went and purchased an Apple Watch at the Apple Store (which is always packed), I went up to the table with the Apple Watch display and no other customers were around it. The only table like that in the store.

Managed to flag an employee over and he opened the drawer with the Apple Watches in it and could not turn any of them on. He thought they were out of power. Surprised, I said - am I really the first customer who has wanted to try one on today, and he said yes he thought I was. Mind you, this was 3:45pm in the afternoon. After consulting with another employee he found out he had to double tap the power button on the watch to turn them on.

I was there for another 45 minutes because the first Watch given to me was scratched, and the second needed to be charged for a good amount of time before being set up (also had a loose power button). In that entire time no other customer did anything but glance at the Watch table.

Brought the watch home and thought it over - this was an attractive product, but not a terribly useful one. It was also very fiddly in my opinion in terms of interface. But more than anything, and my reason for returning it, was that it was simply not worth it's price. I think Apple needed a cheaper entry level watch. It also doesn't make much sense to me that the only difference between models is materials and someone paying for the most expensive watch does not get any extra functionality in return.

I live near a very popular store, there's usually people everywhere, everywhere except the Apple Watch table that is. Although I did notice a lady leaning against the table for support the last time I went.
Rating: 9 Votes
11 months ago

Boy they're sure spending a lot of money promoting these useless things, when even Scott Stein, one of Apples biggest fanboys says they're not all that great, they can't be too good.

Such useless things that so many people get so much use out of!
Rating: 7 Votes

[ Read All Comments ]