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Apple Watch Users Embracing Apple Pay for Everyday Purchases

Apple Pay on iPhone is a convenient and secure way to make payments without taking a debit or credit card out of your wallet, but you still need to take the smartphone out of your pocket to make a purchase. For that reason, Apple Pay has proven more transformative on Apple Watch, since the device is worn on the wrist and readily available for contactless payments.


The latest data from research firm Wristly supports that notion, with 80% of the over 1,000 respondents surveyed in the U.S. and U.K. claiming they have used Apple Pay on an Apple Watch at least once. The remaining 20% of respondents indicated they "do not perceive a benefit" to Apple Pay, have security concerns or believe their payment needs are already being met.

Wristly Apple Pay First Use
Just over half (51%) of respondents described using Apple Pay on the Apple Watch as "magical," an adjective often used by late Apple co-founder Steve Jobs, while 42% indicated that the service is "convenient." An additional 3% of respondents said Apple Pay is "good," but with some areas of concern, and the remaining 4% of users found Apple Pay "not that useful."

Given the choice, 79% of respondents preferred to use Apple Pay on the Apple Watch and 9% preferred to use the mobile payments service on an iPhone. The survey panel most commonly used Apple Pay for everyday shopping (81%), in addition to recurring services such as Starbucks (60%), bigger purchases (35%), in-app purchases (29%) and other purchases (11%)…

Wristly Apple Pay Preference
Wristly's sixteenth weekly Apple Watch Insider's Report [PDF] details other statistics and usage cases for Apple Pay on Apple Watch, including brand impact, purchase frequency, average number of debit and credit cards set up, agree statements and more.

Wristly previously shared Apple Watch customer satisfaction data, cited by Apple CEO Tim Cook during the company's most recent quarterly earnings call, and health and fitness data that showed healthy lifestyle changes among early adopters.

Apple Watch users interested in joining Wristly's panel can sign up on the firm's website.

Related Roundups: Apple Watch, watchOS 2, watchOS 3, Apple Pay
Tag: Wristly
Buyer's Guide: Apple Watch (Caution)


Top Rated Comments

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14 months ago

Society is getting lazier and lazier. Too much effort with a wallet eh? Sheesh.


So anything convenient is lazy?

I guess Remote controls are just for lazy people?
Rating: 22 Votes
14 months ago
It's not exactly payment but I stayed in Brussels last weekend at a SPG hotel that allowed me to open the hotel door with Apple Watch. A great experience http://verkeersbureaus.info/contributors/2015/08/18/67020-met-apple-watch-je-hotelkamer-openen/
Rating: 20 Votes
14 months ago

You gotta draw the line somewhere. Seen the movie Wall-E yet? Once everything becomes convenient as you say, we will be doing next to nothing. Just sayin'


Wall-E is satire... Not a foretelling!

Since I got the watch I've used Apple Pay (and Starbucks and movie tickets and plane tickets) on it everywhere I can.

I've also lost 20 pounds, using the activity rings to motivate me.

Is it possible that convenience gives us more time to do the things we want (like exercise, spending time with family, playing with the dog, going on an evening walk) rather than the things we have to do (like paying for stuff)?

Nah - convenience must be all about just making us fat and lazy /s
Rating: 19 Votes
14 months ago
I concur with this. Easy to use and it's never not worked for me. Now we just need Pay in more locations.
Rating: 13 Votes
14 months ago
Apple Pay on the watch is very convenient. Unfortunately, not enough retailers accept Apple Pay yet.
Rating: 13 Votes
14 months ago

I have been behind a few people trying to use Apple Pay on their watch and it certainly isn't convenient for me to watch them make several attempts before pulling out their wallets and paying in cash.

And yet I've never had it fail once. Interesting. :rolleyes:
Rating: 11 Votes
14 months ago
Yeah, but you have to lift your wrist all the way up to the counter with the apple watch! Sooo exhausting! :-P
Rating: 10 Votes
14 months ago
Well, you have to use it for something!
Rating: 9 Votes
14 months ago
I love Apple Pay on my Apple Watch. I never use it on the iPhone. Infact Apple Pay is so quick i sometimes think i have not paid.
Rating: 7 Votes
14 months ago

I have been behind a few people trying to use Apple Pay on their watch and it certainly isn't convenient for me to watch them make several attempts before pulling out their wallets and paying in cash.

Well you've obviously never been behind me then as I've never had that experience. :p
Rating: 6 Votes

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