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Sony's 'Music Unlimited' Service Shutting Down After Failing to Emerge as Viable iTunes Alternative

Sony announced on Wednesday that it will be shutting down its Music Unlimited on-demand streaming music service ahead of launching Spotify on PlayStation Music. Music Unlimited will shut down in all 19 countries it operated on March 29, 2015, with nearly all of the countries among the 41 regions that Spotify for PlayStation Music will be available upon launch, including the United States, Canada, Mexico and Brazil.

Sony Music Unlimited App
Music Unlimited launched in December 2010 on PlayStation Network in several countries worldwide, and the service was later extended to iPhone [Direct Link], Android, PlayStation Vita and other devices and platforms. In February 2011, it was reported that Sony viewed Music Unlimited as a potential iTunes Store alternative and that it was considering pulling music from Apple's platform if its own service became successful.
"If we do [get mass take up] then does Sony Music need to provide content to iTunes?" Mr Ephraim asked. "Currently we do. We have to provide it to iTunes as that's the format right now."

"Publishers are being held to ransom by Apple and they are looking for other delivery systems, and we are waiting to see what the next three to five years will hold."
The on-demand streaming music landscape has gone through significant change in the past three years, however, and Music Unlimited failed to remain competitive with industry leaders such as Spotify, Rdio, Pandora and Beats Music. Music Unlimited users with active subscriptions will continue to have free access to the service through the March 29 closing date.



Top Rated Comments

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18 months ago
Sony had a music service?
Rating: 40 Votes
18 months ago
Wow, they did a horrible job at promoting it. I didn't even know they had a service.
Rating: 22 Votes
18 months ago
Not sure what this has to do with Apple but ok!
Rating: 7 Votes
18 months ago
Downloading app now
Rating: 6 Votes
18 months ago

Not sure what this has to do with Apple but ok!


Sony's 'Music Unlimited' Service Shutting Down After Failing to Emerge as Viable iTunes Alternative

You don't even have to read the article, it's in the title.
Rating: 6 Votes
18 months ago
I am usually bearish on music services:

Unlimited music stream usually don't make enough for the artists.
Users don't get to keep anything when the service closes.
Rating: 4 Votes
18 months ago
"The Great Die Off"

How appropriate
Rating: 4 Votes
18 months ago

"The Great Die-Off"

Unfortunate song to choose.


You want to see a die-off in the next few years, Wearable Technology start-ups will die off like a meteor hit the planet surface. Half of the offerings at CES this year were up there with rubber chicken shows.
Rating: 4 Votes
18 months ago
Beats Music is a market leader? It has literally hundreds of subscriptions!
Rating: 4 Votes
18 months ago

"Publishers are being held to ransom by Apple and they are looking for other delivery systems, and we are waiting to see what the next three to five years will hold."


Cry me a river. And what was the situation before Apple? Artists were being held to ransom by recording companies and publishers.

No one is holding anyone ransom to Apple. If you want to come up with your own music service, then do it better than Apple and it will probably succeed. Look at Spotify; it seems to be doing just fine. It sounds like Sony didn't get it right and so now they're looking for blame.
Rating: 3 Votes

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