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Apple Dominates Christmas Week With Over Half of New Mobile Device Activations

Mobile analytics firm Flurry today reports Apple accounted for just over half of new mobile device activations for the holiday season, with 51.3 percent of worldwide activations going to the Cupertino-based company.

Using data from more than 600,000 tracked apps, Flurry focused on the week leading up to and including Christmas, from December 19-25. Trailing Apple in worldwide device activations was Samsung with nearly 18 percent and Nokia at almost 6 percent. Xiaomi, Huawei, and HTC all had less than one percent of device activations, which Flurry notes could be related to their popularity in Asian markets where the holiday season isn't the big gift-giving event it is in other parts of the world.

flurry_christmas_2014_1
To put this in perspective, for every Samsung devices that was activated, Apple activated 2.9 devices. For every Microsoft Lumia device activated, Apple activated 8.8 devices. While, the holidays in general and Christmas in particular are not the sole indicator of the smartphone market share and trends, it is safe to say that Apple’s newly released iPhone 6 and iPhone 6 Plus have had a blockbuster holiday season, despite a lackluster holiday season for the consumer electronics industry.
Flurry also notes that on Christmas Day the number of app installs more than doubled compared to the early weeks of December, pointing to games and messaging apps as seeing the biggest jumps on Christmas morning.

The analytics firm also notes that "phablets" are gaining significant share in the market thanks to Apple's entry with the iPhone 6 Plus. "Medium Phones" such as the iPhone 6 still dominate the market as in years past, but the growth of the phablet in 2014 has taken share away from "Full-size Tablets" and, less drastically, "Small Tablets."

flurry_christmas_2014_2
Looking at the year ahead, Flurry predicts iOS devices will continue to perform well alongside a continued shift in public opinion that will drive continued growth for the phablet form factor.

Related Roundup: iPhone 6s
Buyer's Guide: iPhone (Caution)


Top Rated Comments

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19 months ago

While this may look like a huge success, it's only short-term. The last "revolutionary" thing Apple created was the iPad, but they failed to update it and continuously keep it fresh. Now, more and more people are switching to alternative tablets.

Now that the iPhone has made a non-revolutionary change by creating a bigger screen and adding unremarkable additions to its iOS (Samsung thought of this over four? years ago). Even Google is surpassing Apple's Siri with Cortana. Really? Google? Does anyone remember how bad it was when it first came out?!

Apple has failed and failed to innovate and now with the iWatch is moving backwards to try and find any niche it can in the market. Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.


This is one of the dumbest comments I have ever read.

First, Cortana is Microsoft not Google. Second, do you really classify a bigger screen as a revolutionary achievement by Samsung?
Rating: 24 Votes
19 months ago

Who opens their Christmas gifts BEFORE Christmas?


People who live in reality?

----------

Apple has failed and failed to innovate and now with the iWatch is moving backwards to try and find any niche it can in the market. Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.


I'm glad you're not managing my tech investments. Or maybe you're just using sarcasm! If so, LOL.
Rating: 20 Votes
19 months ago

While this may look like a huge success, it's only short-term. The last "revolutionary" thing Apple created was the iPad, but they failed to update it and continuously keep it fresh. Now, more and more people are switching to alternative tablets.

Now that the iPhone has made a non-revolutionary change by creating a bigger screen and adding unremarkable additions to its iOS (Samsung thought of this over four? years ago). Even Google is surpassing Apple's Siri with Cortana. Really? Google? Does anyone remember how bad it was when it first came out?!

Apple has failed and failed to innovate and now with the iWatch is moving backwards to try and find any niche it can in the market. Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.


You forgot /s. :D
Rating: 18 Votes
19 months ago

Even Google is surpassing Apple's Siri with Cortana. Really? Google? Does anyone remember how bad it was when it first came out?!


Cortana is not from Google...
Rating: 16 Votes
19 months ago

While this may look like a huge success, it's only short-term. The last "revolutionary" thing Apple created was the iPad, but they failed to update it and continuously keep it fresh. Now, more and more people are switching to alternative tablets.

Now that the iPhone has made a non-revolutionary change by creating a bigger screen and adding unremarkable additions to its iOS (Samsung thought of this over four? years ago). Even Google is surpassing Apple's Siri with Cortana. Really? Google? Does anyone remember how bad it was when it first came out?!

Apple has failed and failed to innovate and now with the iWatch is moving backwards to try and find any niche it can in the market. Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.


I am sure all 800 Million users with switch to Android after reading this.
Rating: 13 Votes
19 months ago

While this may look like a huge success, it's only short-term. The last "revolutionary" thing Apple created was the iPad, but they failed to update it and continuously keep it fresh. Now, more and more people are switching to alternative tablets.

Now that the iPhone has made a non-revolutionary change by creating a bigger screen and adding unremarkable additions to its iOS (Samsung thought of this over four? years ago). Even Google is surpassing Apple's Siri with Cortana. Really? Google? Does anyone remember how bad it was when it first came out?!

Apple has failed and failed to innovate and now with the iWatch is moving backwards to try and find any niche it can in the market. Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.


Yeah, it's almost like Apple couldn't hold on to greater than 50% of the tablet market all by themselves by only selling the most profitable, higher end models while up against undercutting, race to the bottom, sub-par performing, crap...someone should be fired!!

Samsung thought of what, exactly, 4 years ago? Having a gigantic ass battery on a phone and including a larger screen to cover up the complete lack of power efficiency of the OS? Yes, that's what they "thought of". Also interesting is that Samsung's ads "welcome" Apple to 2012 while trying to ape Apple's 2013 features...and really, they themselves are still stuck in 2012 creating the same Galaxy S series phone over and over again. It's like they're not even trying to change the design, and their sales are slipping...but Apple's the one who's messing up here?

Not sure if you realize the difference between success and failure but when there are now more iPhone users than there were before, it looks like those people buying Android seem to be "falling for it".
Rating: 9 Votes
19 months ago
Because the majority that received a Samsung product sadly had to return it before they even went to activate and buy Apple instead ;)
Rating: 8 Votes
19 months ago
Only 50% of market? Epic failure for Apple 2014. All management should be fired and Tim's "CEO of the year" title revoked. Why didn't Apple get 100% of all activations? ;)
Rating: 8 Votes
19 months ago

Apple should fix the iOS device shortcomings:

- USB port (storage interchange).
- SD card port (storage interchange).
- Video-out port (for Keynote and PowerPoint presentations).
- Decent file system (see files inside like Mac).
- No sandboxing (open any file with any application).
- No jailbreaking (for obvious reasons).

That simple!

Don't forget about a printer port!

What you refer to as shortcomings are yesterday's approaches to technology. Wireless communications is just that simple!
Rating: 8 Votes
19 months ago

Apple is a failure and I hope they can get it together fast before all those iPhone users realize this.


I wish I could fail like this with billions in the bank.

Please list your accomplishments in any field, your innovations, bottom line profit, etc. etc.

For sure you must have sold millions and millions of something to feel entitled to
comment like you do.

Would be an interesting comparison. We are waiting!
Rating: 7 Votes

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