iPhone 6 Demand Remains Strong As Supply Improves

Demand for the iPhone 6 and iPhone 6 Plus has been growing even as Apple has significantly boosted available supply, according to a new survey conducted by Piper Jaffray analyst Gene Munster. According to Munster, who surveyed 1,004 U.S. consumers about their upcoming smartphone purchase plans, demand for the iPhone has only increased since the iPhone 6 and 6 Plus launched in September.

Of consumers surveyed who plan to buy a smartphone in the next three months, 50 percent said they planned to buy an iPhone. In a similar survey conducted in September, only 47 percent were planning on purchasing an iPhone. In 2013, demand for the iPhone 5s fell following the device's launch, whereas demand for the iPhone 6 appears to be rising.

iphone6-stock-photo

We conducted a survey of 1,004 US consumers. Of those looking to purchase a smartphone in the next three months, 50% said they plan on purchasing an iPhone vs. 47% in September, following the iPhone 6 announcement. By comparison, demand for the iPhone decreased from 50% in Sep-13 to 44% in Dec-13 following the iPhone 5S launch. Overall we believe this shows that consumers are extremely interested in the larger screen iPhone 6, a testament to the strength of the current upgrade cycle.

Munster also notes that supply checks have pointed towards increased numbers of iPhone 6 and 6 Plus devices in retail stores. As of last week, 77.6 percent of stores had iPhone 6 units in stock, compared to 56.1 percent two weeks ago.

Apple's online store shipping estimates also point towards a significant increase in supply, with Apple growing close to reaching supply/demand balance. Over the course of the last few weeks, iPhone 6 and 6 Plus shipping estimates have improved from 7 to 10 days to just a single business day. As of Thursday, December 18, 16 and 64GB iPhone 6 and 6 Plus models ship from Apple within a day, while the more constrained 128GB models ship within 3 to 5 days.

Related Forum: iPhone

Top Rated Comments

2457282 Avatar
121 months ago
Small sample size is small. Millions buy the iPhone every year. 1004 random people give almost zero worthwhile data.

Amazingly statistic suggest otherwise. this is the standard polling sample size in the US.

The good news is that there may be plenty of phones for all those Christmas shoppers.
Score: 16 Votes (Like | Disagree)
MH01 Avatar
121 months ago
But those fugly antenna lines! And that camera bulge! /s

Imagine how many more they could have sold had it not been for those. ;) /s

----------

Maybe that guy in the forums always whining about not being able to find a sim-free unlocked iPhone 6 will finally get his wish. :)

I think that bloke could not find a drink in a brewery !!!!
Score: 12 Votes (Like | Disagree)
Rogifan Avatar
121 months ago
But those fugly antenna lines! And that camera bulge! /s
Score: 10 Votes (Like | Disagree)
kahkityoong Avatar
121 months ago
Small sample size is small. Millions buy the iPhone every year. 1004 random people give almost zero worthwhile data.

You don't seem to know much about statistics.
Score: 8 Votes (Like | Disagree)
Satori Avatar
121 months ago
Small sample size is small. Millions buy the iPhone every year. 1004 random people give almost zero worthwhile data.

As an estimate of the US market 1004 is actually pretty large as a sample of the US market for the purposes of statistical estimation. It should yield an estimate that is only +/- 1 or 2 percent from the true figure (depending on the precise size of the market).
Score: 8 Votes (Like | Disagree)
the8thark Avatar
121 months ago
According to Munster, who surveyed 1,004 U.S. consumers
Small sample size is small. Millions buy the iPhone every year. 1004 random people give almost zero worthwhile data.
Score: 7 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...