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Apple Gifts Employees Custom Incase Backpacks for the Holidays

Each year, Apple provides its employees with an exclusive Apple-branded holiday gift to thank them for their contributions to the company and to celebrate the holidays.

This year, Apple employees received an exclusive black Apple-branded Incase backpack that's similar to the Incase Staple Backpack. Incase's Staple Backpack, which has a slot for a MacBook along with several different pockets for accessories, typically retails for $59.99. Apple distributed the backpacks with an accompanying poem.

incasebackpackapple
This is our gift to you.
But it can never compare to what you've given.

What does it take to give a gift?
It takes thoughtfulness. Compassion.
And sometimes, sacrifice of your time,
your talent, and your heart,

These are the gifts you give:
kindness, knowledge, humor, and patience.
You give them when you cover for a teammate,
so they can go on a much-deserved break.
When you send an email recognizing a job
well done. Or when you grab an extra coffee
for a friend before you clock in.

You give these gifts whether it's the beginning
of the season, or the end of a very long day.
You do it over, and over, and over again.

Amazing products are designed in Cupertino.
Amazing moments are made by you.
These moments are your gift this
holiday season -- to your customers,
to your team, and to the world.

Thank you.
As noted by 9to5Mac one of the Incase backpacks gifted to an Apple employee has already been listed on eBay and purchased for a buyout price of $99.99. In past years, Apple employees have received blankets, water bottles, hoodies, free apps, and more.


Top Rated Comments

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23 months ago
that is so lame! company of this magnitude gives this junk - that they buy at $10 at most a piece in mass quantity. how about free iPhone/ipod touch or at least $300 gift certificate?

that rivals this article:
http://www.bbc.com/capital/story/20141205-the-worst-bonuses-ever
Rating: 33 Votes
23 months ago

that is so lame! company of this magnitude gives this junk - that they buy at $10 at most a piece in mass quantity. how about free iPhone/ipod touch or at least $300 gift certificate?

that rivals this article:
http://www.bbc.com/capital/story/20141205-the-worst-bonuses-ever


And here, folks, is the problem with our society... an overbearing sense of entitlement...

Does Apple not also give great PAID working opportunities? Hmmm, guess not. Hey Apple, it's time to close your doors. You've let down JoeCool and the rest of us. Next year nobody will get anything. Happy now JoeCool?
Rating: 26 Votes
23 months ago

that is so lame! company of this magnitude gives this junk - that they buy at $10 at most a piece in mass quantity. how about free iPhone/ipod touch or at least $300 gift certificate?


So you expect them to give something?! That's why employees are paid a salary funnily enough.

Having said that not only is the sentiment nice but they have around 85,000 full time employees which means that they have spent near on a million bucks (based on your $10 a bag) which they certainly didn't have to :rolleyes:
Rating: 21 Votes
23 months ago

that is so lame! company of this magnitude gives this junk - that they buy at $10 at most a piece in mass quantity. how about free iPhone/ipod touch or at least $300 gift certificate?

that rivals this article:
http://www.bbc.com/capital/story/20141205-the-worst-bonuses-ever


I'm glad I don't have people like you working for me.
Rating: 20 Votes
23 months ago

that is so lame! company of this magnitude gives this junk - that they buy at $10 at most a piece in mass quantity. how about free iPhone/ipod touch or at least $300 gift certificate?

that rivals this article:
http://www.bbc.com/capital/story/20141205-the-worst-bonuses-ever


Astounding sense of entitlement for employees to have to expect 300 bucks. It would be awesome if people just gave stuff away like that!

But I know what you mean... It's kind of belittling to get such a "gift". I would rather corporates don't give out gifts at all.

Oh well. Maybe one or two of them got some good use out of the back pack. Or sold them on ebay to make some money off it.
Rating: 16 Votes
23 months ago
Most big firms, like Apple, offer a year end bonus based on sales, performance, and meeting objectives.

I'm sure the bag is extra
Rating: 16 Votes
23 months ago
Goes to eBay...
Rating: 11 Votes
23 months ago
Crappy holiday gift. Multi-billion dollar company that we are talking about here.
Rating: 11 Votes
23 months ago
Some of you people are ridiculous. This was a Christmas gift to all employees regardless of their performance.

I'm sure that there are bonuses, incentive pay, promotions and raises that are given out based on individual employee merit. You don't have anywhere near the information to deicide that Apple is stingy with it's employees.

You pay people based on what they are worth, not what you can afford.
Rating: 11 Votes
23 months ago

I wonder if Apple will give every employee an Watch when it launches next year. That would be a much cooler gift.


That way they can remove surplus inventory as a business expense.
Rating: 10 Votes

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