Amazon Unveils Echo, a Speaker With a Siri-Like Voice Assistant - MacRumors
Skip to Content

Amazon Unveils Echo, a Speaker With a Siri-Like Voice Assistant

Amazon today unveiled a new product called Echo, a cylindrical piece of hardware with a built-in Siri-style voice assistant that's able to answer a variety of requests and perform functions like playing music.

The cloud-connected Echo is entirely controlled by voice and will wake to answer a question when the word "Alexa" is spoken. Like Siri, it can answer questions like "What time is it?" "What's the weather like?" and more, plus it's able to complete tasks like setting an alarm, playing music, or creating a shopping list.


According to Amazon, Echo uses far-field voice recognition capabilities with seven microphones to detect a request from anywhere in a room, and its downward-firing speakers "can fill any room with immersive sound." Echo lets users have access to Amazon Music, Prime Music, iHeartRadio and TuneIn, and with built-in Bluetooth, Echo is also able to play music from a phone or tablet.

As it's connected to the cloud and Amazon Web Services, Echo is designed to learn and gain functionality over time, and an accompanying Amazon Echo app (Android/Fire OS only) or web interface is what lets Echo create alarms, music playlists, shopping lists, and more.

amazonecho
Echo is priced at $99 for Amazon Prime members and $199 for non-Prime members, but currently users must request an invitation from Amazon to be allowed to purchase the device.

Popular Stories

Apple Event Logo

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Mac Pro Feature Teal

Apple Confirms Mac Pro Is Dead, No Future Models Planned

Thursday March 26, 2026 2:04 pm PDT by
Apple has discontinued the Mac Pro and has removed the machine from its website, reports 9to5Mac. Apple said it does not plan to design a new version of the Mac Pro, and no new model will be coming in the future. The Mac Pro was last updated in 2023, which was when Apple added an M2 Ultra Apple silicon chip, but the chassis has not been refreshed since 2019. Apple redesigned the Mac Pro to...

Top Rated Comments

ghsDUDE Avatar
149 months ago
"Alexa, can you tell us how to make Amazon profitable?"
- Jeff Bezos
Score: 49 Votes (Like | Disagree)
149 months ago
I called the FBI on that family. I have a bad feeling there are dozens of bodies in their basement. And possibly a spaceship in their backyard.
Score: 28 Votes (Like | Disagree)
149 months ago
"Alexa, can you tell us how to make Amazon profitable?"
- Jeff Bezos

Yeah I saw this comment on the Verge 10 minutes ago too.
Score: 27 Votes (Like | Disagree)
peteullo Avatar
149 months ago
Throwing all resources/ideas at the wall and seeing what sticks?

Score: 26 Votes (Like | Disagree)
bbeagle Avatar
149 months ago
"Looks like a trash can!"

"What if I had a daughter named 'Alexa' - wouldn't work for me!"

Those are the comments we would get if this was an Apple product. Will we get those here?
Score: 21 Votes (Like | Disagree)
149 months ago
Just in case you... don't have your cell phone on you, and are in/on exactly the right room/floor?

#MassMarketAppeal
Score: 19 Votes (Like | Disagree)