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Apple Reportedly Weighing $400 Price Range for Upcoming Wearable Device
Apple executives have discussed charging around $400 for the company’s new wearable device.The report indicates that it is unclear whether Apple will have the pricing issue settled in time for its September 9 media event where it will reportedly show off the device, popularly referred to as the iWatch. If not, the company would remain silent on pricing for the time being and announce it a later date closer to launch, which may not occur until early next year.
Pricing has yet to be finalized for the forthcoming product, which is expected to begin shipping next year. Sources say consumers should expect a range of prices for different models including lower priced versions.
Rumors regarding the wearable device have been inconsistent over time, making it unclear where on the spectrum of health and fitness band to true smart watch it will fall. Apple may, however, have altered its announcement schedule in order to better position the device as an iPhone accessory rather than as a standalone product.
(Image: iWatch concept from ifyoucouldseethefuture.com)