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'NFL Now' Channel Coming to Apple TV Later This Week [Updated]

While many NFL fans have been hoping the Sunday Ticket subscription service will make its way to the Apple TV someday, the league appears set to make its first foray onto the set-top box with an upcoming NFL Now channel, reports 9to5Mac.

nfl_now_apple_tv
Announced earlier this year for a launch this month, NFL Now is a personalized digital video library of on-demand news, features, highlights and more, as well as live streaming of press conferences and other events, but not games. The new service will be launching across a number of platforms later this month as the 2014 NFL season begins, but Apple TV support had not been confirmed.

Sports content has been a major theme for Apple TV content, with MLB.tv, NBA League Pass, NHL GameCenter, and MLS Live subscription services all available on the platform. Other sports channels on Apple TV include Watch ESPN, action sports channel Red Bull TV, college-focused ACC + Campus Insiders, and cricket channel Willow.

Update 6:40 AM: 9to5Mac now says the new channel will be launching this week.

Top Rated Comments

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12 weeks ago
Great, another channel I need to remember to delete.
Rating: 11 Votes
12 weeks ago
Great, of course a channel store that allows choice and developers would be far better.

Can't stand that Apple is not doing this. Really a poor choice.
Rating: 7 Votes
12 weeks ago
The real bottleneck is the inability of Apple and content providers to circumvent the evil satellite and cable vampires.
Rating: 5 Votes
12 weeks ago
random whatever happened to the The CW channel that was supposed to come like a year ago?
Rating: 3 Votes
12 weeks ago
I support any channel that Apple adds that does not require a cable subscription to watch. If a cable subscription is needed, it is a complete waste of time. I say this because if you already have a cable subscription then it makes the Apple TV essentially redundant.

Keep adding channels that I can watch without having to buy cable and you will have a winning formula. Right now I hide most channels, since I cut cable years ago.

I hope that like the other sports channels this will not require cable.
Rating: 3 Votes
12 weeks ago

Great, another channel I need to remember to delete.


I suppose it could be quite bothersome that every channel is not catered to your tastes. Sad face panda for sure.


It would be great to see NFL Replay on this thing though. That would indeed be another nice addition.
Rating: 3 Votes
12 weeks ago
Cable subscription verification required I suppose...
Rating: 2 Votes
12 weeks ago
All I personally need AppleTV to do is just have one giant Netflix button.

(though, as everyone in the world thinks, and App store would be fantastic)
Rating: 2 Votes
12 weeks ago
Nice that they are adding content. But echoing what we really need is a app/channel store and a better way to organize the channels we want. I really think Apple is missing out on this market.
Rating: 2 Votes
12 weeks ago

Great, another channel I need to remember to delete.


There are a couple stock apps on iOS and the Mac I wish I could delete too. You can't always get what you want.

But at least you can hide channels now!
Rating: 1 Votes

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