Google Beats Out Apple as World's Most Valuable Brand

Google has usurped Apple as the world's most valuable brand in Millward Brown's annual BrandZ study of global brands (via The Telegraph). This comes after the survey had named Apple the top brand for the past three years.

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The study saw Apple's brand value decline 20%, from $185 billion to $147 billion, while Google saw a 40% increase, from $113 billion to $158 billion. Samsung also grew, going from the 30th most valuable brand to the 29th with a 21% jump, growing from $21 billion to $25 billion.

The big question for Apple, according to Millward Brown, is whether Apple is still redefining technology:
Google has knocked Apple off its perch after three years at the top. Apple is performing well but is it still redefining technology for consumers?
Overall, Brown noted that the study, which has four technology brands in the top five, reiterates how integral technology is to the lives of people.

Among other technology brands, Microsoft jumped into the top five with a 20% increase, going from $69 billion to $90 billion, while IBM stayed put at number three with a 4% decrease. The largest increase in technology came from Facebook, who jumped 10 places to 21 with a 68% increase, going from $21 billion to $35 billion.

While "brand value" studies can be difficult to compare, because of the use of differing methodologies used by those who gather the data can lead to much different results, they can be a good look at marketing and branding trends.

Top Rated Comments

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22 weeks ago
McDonalds clearly need to start making a tablet computer.
Rating: 22 Votes
22 weeks ago
Apple thrives when it's the underdog, this is okay with me.
Rating: 14 Votes
22 weeks ago
This is exactly why a few months ago I said that the way MacRumors chooses to write the headlines is stupid, yes, when almost on every article you write you talk about companies and personal names you can't use a capital letter to every single word in the headline.

"Google Beats Out Apple"

Please tell me that wasn't on purpose and misleading when all they have posted in the past few day is about Apple buying Beats.

"Google beats out Apple"

That's the way to go, for me at least.

Plus, IBM on third place when their core business is to companies and not people, I don't think that's accurate.
Rating: 9 Votes
22 weeks ago

McDonalds clearly need to start making a tablet computer.


Totally, the McSlate will be huge.
Rating: 7 Votes
22 weeks ago
I don't want Apple to be the top dog. I want them to always in second place. That way, it gives them a reason to make more incredible products.
Rating: 6 Votes
22 weeks ago

Please. Google Glass has been "out" for years and not once have I seen anyone wearing/using it. FAIL.


I guess it depends on where you live. I'm in NYC and see it pretty much daily.

----------

I saw a woman wearing one in a Bed, Bath and Beyond and I had an urge to punch her in the face. Normally I'm 100% opposed to violence against women. :o


Really? You had an "urge" to cause harm to someone because they purchased Google Glass? Really?
Rating: 6 Votes
22 weeks ago

This is exactly why a few months ago I said that the way MacRumors chooses to write the headlines is stupid, yes, when almost on every article you write you talk about companies and personal names you can't use a capital letter to every single word in the headline.

It's called Title Case. Look it up.
While you're at it, look up run-on sentence.
Rating: 6 Votes
22 weeks ago

Yikes no thanks. I don't hug trolls.

And no, you didn't 'got that right'. I said that because I think Apple needs to seriously step up their game with everyone catching up and passing them. There hasn't been anything that made people say "wow I really want that" in a long while.

Judging from your comment history maybe you should find something better to do than harass anyone who expresses an emotion towards Apple. Lighten up "fella" :p


Troll?.. really.. that's a bit harsh... I don't insult anyone.. I don't stir up hatred, I don't light the touch paper and retire, I've merely commented on your emotional attachment to a faceless tech Corp.. which I find baffling.. but hey ho.. what ever floats your boat... Peace.. 😃
Rating: 4 Votes
22 weeks ago
I don't even use Maps on OS X. I'm so trained to open Chrome and go to Google Maps, Apple doesn't stand a chance in this area. They should have just let Google do their thing.
Rating: 4 Votes
22 weeks ago

Not sure what this all means, but I know one thing...All Apple has to do is release a bigger screen iPhone and toss in a few customizable bells and whistles for iOS 8 and it chops Google and Samsung's legs out from under them. Apple's hardware design still dominates it's competitors on mobile devices and there are still no PC manufacturers that come close to the Mac's fit and finish. All of this Apple hatred has been brewing based on screen size and lack of customization in iOS. If those things change, what does Android and Samsung have left other than a hunk of plastic, carrier logos, and bloatware?


18 months ago everyone in my household had an iPhone. Now everyone has an android. Apple need to do much more than make a bigger phone to get people back from Android IMO - at this point in time Android is the superior operating system in many people's eyes (including my own)
Rating: 4 Votes

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