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Original 'Rainbow' Apple HQ Signs Up for Auction, Bidding Starts at $10,000

The original "rainbow" Apple logo signs that were used at Apple's Cupertino, California headquarters are set to be auctioned off in June for somewhere between $10,000-$15,000, reports Design Taxi (via The Verge).

The signs will be auctioned off by British auction house Bonhams, with the larger, 46 x 49 inch version made out of foam and the smaller, 33 x 36 inch version made out of fiberglass. According to the auction, both signs were given to a longtime Apple employee after their removal in 1997.

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Two original exterior office building signs, approximately 46 x 49 x 1 1/2 inches and 33 1/2 x 36 x 6 inches, each with separate stem piece; the larger sign made of stiff foam with 6 vinyl applied colors; the smaller sign made of fiberglass backed with metal, vinyl applied colors; edgewear to both signs, some colors with slight pealing at transitions, larger sign with one color showing significant craquelure, both with stray marks and outdoor wear.
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(Image credit: Glassdoor via Logo Design Love)

In use from 1977 to 1998, Apple's rainbow logo was designed by graphic artist Rob Janoff. According to Janoff, the logo was designed in two weeks after an examination of physical cross-sections and real apples, with the multi-colored stripe design personally approved by Steve Jobs. Appearing on every product from the Apple II to the Newton PDA, the rainbow logo was retired in favor of a monochrome version, which is still in use today.

Top Rated Comments

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10 weeks ago
here's what the classic logo would look like on the iPhone.
Rating: 17 Votes
10 weeks ago
I've got the original Samsung sign. Anyone want to buy it? ...Anyone? ...Anyone at all?

:D (sorry)
Rating: 12 Votes
10 weeks ago
Every time I see the classic logo a bit of my heart tugs and wishes apple still used it :) :apple:
Rating: 11 Votes
10 weeks ago
Aaaahhh ... these are from the times, when the "company" still had some unspeakable Magic.



Today its all just flat, corporate ...
Rating: 11 Votes
10 weeks ago
Here's the classic logo on a black iPhone
Rating: 9 Votes
10 weeks ago
I had applied one on my iphone 5 some time back.

Removed it when the side edges peeled off.

Rating: 5 Votes
10 weeks ago

I don't mean to be politically incorrect and hope not to offend anyone in anyway. However, when I see the old apple logo, it does remind me of the Gay Flag. It makes me wonder if there was any connection .


Sorry to disappoint you but according to Wikipedia the Rainbow Flag was designed in 1978 while this article states that the Rainbow Apple was created in 1977.

I guess they just loved rainbows in late '70's California.
Rating: 5 Votes
10 weeks ago

Aaaahhh ... these are from the times, when the "company" still had some unspeakable Magic.

Image (http://www.perfectlyintune.com/page34/page35/files/4_2.jpg)

Today its all just flat, corporate ...


I think you are romanticizing a bit and filtering out all the unmagical years the multicolored logo reigned on product -- when LC IIIs, Performas, and IIVXs roamed the land. Most of the "magic" happened when Steve Jobs returned in '97. Even Steve Jobs recognized the multicolored logo was passé. The all-while logo was symbolic for a new era.

And if Apple wasn't anything but "corporate" during the Scully, Spindler, Ameilio years I don't know what the meaning of the word means. Those guys didn't really understand what made Apple Apple and ran the company like it was selling widget. They collectively ran the company into the ground.
Rating: 4 Votes
10 weeks ago
The rainbow Apple was fun, but the monochrome one looks sexier. Imagine replacing the monochrome logos on their current products with the rainbow ones... They looked great on products that were made of plastic and dull colors like beige, but they wouldn't look as good on say, a white or black iPhone, I don't think.
Rating: 3 Votes
10 weeks ago

here's what the classic logo would look like on the iPhone.


That's not horrible looking. Not as nice as the newer logo though.

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Sorry to disappoint you but according to Wikipedia the Rainbow Flag was designed in 1978 while this article states that the Rainbow Apple was created in 1977.

I guess they just loved rainbows in late '70's California.


Anyone remember Mork & Mindy. Late 70's + rainbow suspenders.
Rating: 2 Votes

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