Media event set for September 9, launch likely ~10 days later.
Tim Cook Charity Lunch Auction Ends, Earning $330,001 for RFK Center
The money earned from the auction will benefit the RFK Center for Justice & Human Rights, a charity that aims to achieve "a just and peaceful world by partnering with human rights leaders, teaching social justice and advancing corporate responsibility."
The winner of the auction will be able to meet with Tim Cook for approximately one hour at Apple's Cupertino campus, on a "mutually agreed upon date." The cost of the meal is included, but travel to Cupertino must be paid by the auction winner.
On May 10, Tim Cook added an additional benefit for the auction winner -- a VIP guest spot at an upcoming Apple event, announced on Twitter.
Join me for lunch and advance human rights @rfkcenter.You can also be my VIP guest at an Apple event. https://t.co/02aONVPQM9 #RFKauction— Tim Cook (@tim_cook) May 10, 2014