Prior to today's update, iTunes in the Cloud in Germany was limited to music, apps, and e-books, though German users were able to purchase movies via iTunes. Apple has also reportedly updated its terms of service in the country to reflect the new content offerings, but the iTunes in the Cloud support page and the country's Apple TV page have yet to be updated.
iTunes in the Cloud, which allows iTunes users to download previously purchased content, initially launched back in June of 2011 in the United States, with U.S. users receiving access to movies and TV shows in March of 2012. Apple has been working on expanding movie and television show coverage to additional countries since that time. Currently, a number of countries have iTunes in the Cloud access to movies, while television shows are limited to just five countries.
Apple last expanded iTunes in the Cloud back in August of 2013, adding movie support in Japan and seven other European countries, including Austria, Switzerland, and Italy.
Update 3:00PM PT: Apple has also expanded iTunes in the Cloud in Spain, adding access to movies.