Apple retailers frequently discount iPhones, Macs and iPads for Black Friday.
Tim Cook Auctions Charity Lunch Meeting at Apple HQ
The auction is the second Cook has volunteered his time for, with last year's coffee auction raising $610,000 for the RFK Center for Justice & Human Rights. The 2014 auction benefits the same cause, which aims to achieve a "just and peaceful world by partnering with human rights leaders, teaching social justice and advancing corporate responsibility."
Two people can meet with Cook for lunch, for approximately one hour. The cost of the meal is included, and the auction winner must agree to travel to Cupertino for the meeting, which will be scheduled on a "mutually agreed upon date."
The current high bid on the auction, which has an estimated value of $100,000, is at $10,000 with 19 days left to go. The auction will end on Tuesday, May 13. Due to shill bids last year, all bidders are required to submit credit card authorization to bid.