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Amazon's Fire TV Looks A Lot Like the Rumored Apple TV Update

Earlier today Amazon launched its Fire TV media streaming box, entering a market that features fierce competition from Roku and its streaming boxes, Google's Chromecast and the Apple TV. To help set it apart from its competitors, Amazon included an app store, strong gaming support and much more for its box, which are features that have been heavily rumored for Apple's next generation streaming box.
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While gaming on a media streaming box is nothing new, as Roku has allowed users to play games like Angry Birds on its devices, Amazon has gone through great lengths, including purchasing Killer Instinct game developer Double Helix and reaching out to third-party publishers like EA, Disney, Ubisoft and Minecraft creator Mojang, to bring 133 high quality games to the Fire TV, with more arriving in the future. In addition, they've launched a $39 Xbox-like controller to make it easier for users to play advanced games on the box.

Apple has long been rumored to be including gaming support on the next version of the Apple TV with support for gaming controllers. More recently, Apple and third-party hardware manufacturers have begun shipping iOS 7 game controllers for iPhones, but they've been poorly received due to build quality issues and high price tags.

To power these high quality games, Amazon has outfitted its Fire TV with a quad-core processor, which Amazon says boasts 3 times the power of Apple TV, a dedicated graphics engine and 2 GB of RAM, which is four times the amount in the Apple TV.

While its unclear what specs the new Apple TV could sport, it's likely it gets a significant improvement over the currently used A5 chip to the much more powerful A7 chip, which is used in the iPad Air and would allow developers to easily port over their best-selling iPad and iPhone games and vice versa.

Other rumored changes for the new Apple TV include a brand new interface that blends TV listings with apps and video from the web rather than a the current setup of a grid of app icons. Amazon's Fire TV does something similar according to a hands-on report by The Verge, displaying various movies and TV shows next to apps and games when the device is turned on.


In addition, Apple has been rumored to want to include some sort of Siri-like voice control to allow users to easily navigate through the interface without a remote control. While Roku already had voice control on their media streaming box, Amazon has included voice control "that just works" on its Fire TV remote control, allowing users to bypass typing for voice searches.

However, the largest difference between the new Apple TV and Fire TV could be content. While Amazon says its streaming device is "open" and has an app store, Apple has been long rumored to also include an App Store to allow for a greater variety and quicker access to more "channels" than ever before. While that would put the two boxes at parity, Apple has also been rumored to be discussing a possible partnership with Comcast for a streaming TV service on the new Apple TV, allowing users to switch between live TV via Comcast, a Hulu-like on-demand video service and third-party apps like HBO Go, YouTube and Netflix.

Apple has been rumored to be launching their new Apple TV as early as April.

Related roundup: Apple TV

Top Rated Comments

(View all)

8 months ago
Apple is definitely just kicking back seeing their competitors release all these products, while I'm sure the competitors are just as scared for when Apple announces a keynote event and readys to impress everyone.

This Fire TV from Amazon can essentially be a software update from Apple.

Theres a reason why Apple has remained quiet in recent times concerning this space...

It's because they're preparing to strike.


Can't wait for the new Apple TV. :D
Rating: 24 Votes
8 months ago
bottom line its who ever brings it first! and AMAZON JUST DID IT!!!
Rating: 24 Votes
8 months ago

It did seem like Apple got beat to the punch, stole some of their thunder. This says as early as April, but I think it'll be a bit later. Looking forward to WWDC!


Apple releases first :apple:TV model in 2007. Second generation comes out in 2010, third generation in 2012.

Amazon releases set-top box in 2014 and "Apple got beat to the punch."
Rating: 23 Votes
8 months ago

Apple is definitely just kicking back seeing their competitors release all these products, while I'm sure the competitors are just as scared for when Apple announces a keynote event and readys to impress everyone.

This Fire TV from Amazon can essentially be a software update from Apple.

Theres a reason why Apple has remained quiet in recent times concerning this space...

It's because they're preparing to strike.


Can't wait for the new Apple TV. :D


Software update? Doesn't the ATV have an A5 and 512MB of RAM? This thing is quad core and 2 GBs. The ATV is not fit for gaming in it's current state. It's gonna need a hardware and software overhaul.
Rating: 19 Votes
8 months ago

Amazon's Fire TV Looks A Lot Like the Rumored Apple TV Update


Headline of the year.

Black squares look alike!
Rating: 16 Votes
8 months ago
crap... I'm too deeply integrated into Apple's ecosystem, I can't just buy Fire TV out of the blue.......

You got me there, Apple.... you got me...
I'm waiting for your Apple TV update.

Love,
iSheep
Rating: 13 Votes
8 months ago
I usually lambast Apple's rivals with 'Too little, too late' however come the next Apple TV release and I have a feeling I'll be directing that statement to Apple.

Oh well, at least we can get the Apple TV in Australia; I can't say the same for the Fire TV or even the Chromecast.
Rating: 12 Votes
8 months ago

Precisely!! This is why the iPod, iPhone and iPad were remarkable successes as apple was first to market for each of the MP3 player, touch screen smart phone and tablet products!


I can't tell if you guys are joking but Apple wasn't the first in any of those categories.
Rating: 10 Votes
8 months ago
I'm interested in this thing, especially if we'll see games being developed for it. I'll give it a shot if that's the case. My Apple TV rarely gets used anymore. There's simply nothing special about it.
Rating: 8 Votes
8 months ago
Looks like Amazon nailed the interface. Apple's TV looks like some stale 90s interface compared to it.
Rating: 8 Votes

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