Media event set for September 9, launch likely ~10 days later.
Amazon's Apple TV Competitor Expected to Debut at April 2 Media Event
The e-commerce giant has invited reporters to gather for an “update for our video business” in New York next Wednesday, April 2.A recent report from TechCrunch indicated that Amazon's device is expected to be a dongle similar to Google's Chromecast, which plugs directly into an HDMI port on the back of the user's television and then connects to either a USB port or outlet for power.
The popcorn and couch in the image give you a pretty good idea of what to expect, as does our previous reporting, which explained that Amazon has been preparing a Web-to-TV gadget for many months.
Amazon's launch comes as Apple users continue to await the introduction of a revamped Apple TV. Rumblings had suggested Apple was considering a launch late last year, but nothing materialized. Newer rumors have suggested that Apple might make a March or April announcement ahead of a launch later in the year, but there have been no specific signs of an imminent event from Apple.