Apple to Focus on Selling Entry-Level iPhones and iPads in Small Stores Across India
Apple has informed distributors and trade partners in recent meetings that it is looking to set up exclusive 400-600 sq ft stores in neighbourhoods and some popular high-street locations. They will focus on mobility products such as iPhones and iPads, besides entry-level Mac computers and iPods, said three of Apple's trade partners aware of the plans.The report adds that the company is looking to build these new stores in populated areas such Pune, Vizag, Guwahati, Durgapur, and Gangtok, stating that Apple is looking to attract the large number of students as well as residents with "high disposable incomes" in those regions. Currently, India does not have any Apple Retail Stores to call its own, although a report in January 2012 stated that Apple was interested in setting up locations in the country after business regulations were relaxed.
"Apple wants to focus more on its entry-level models in these stores such as iPhone 4, iPhone 4s, iPad mini and iPad 2, which are essentially in the sub- 30,000 segment and also its largest-selling products in India," said a senior executive of a leading trade partner of Apple.
Q2 2013 figures from Canalys reported last August showed that India is the third largest smartphone market in the world, posting 129% growth and resulting in the shipment of 9 million smartphones during the quarter. Apple CEO Tim Cook mentioned during the company’s Q3 2013 earnings call that iPhone sales in India increased by 400% year-over-year, as the iPad posted double-digit growth in the region. It was also reported last month that Apple would be restarting iPhone 4 production for India, Indonesia, and Brazil in order to recapture market share in those countries.