Neil Young to Debut 'PonoPlayer' High-Definition iPod Competitor This Week

Musician and songwriter Neil Young, who also has experience directing, has been working on a competitor to Apple's iPod for several years now, which is now close to seeing a release date.

The PonoPlayer is a $399 digital music player that is designed to offer high quality sound, beating out Apple's iPod. The sound is described as "master-quality digital music at the highest audio fidelity possible," which allows listeners to feel the true emotion and detail of the music, "the way the artist recorded it."

ponoplayers
Young initially unveiled plans for the higher-quality digital music in 2012, after he revealed in an interview with AllThingsD that he had discussed high definition music formats with former Apple CEO Steve Jobs ahead of his death. Young has been in favor of higher definition music formats for several years, but such formats require larger files, which may have held Apple back from jumping on board.

When asked if Young had approached Apple about the idea, Young said that he had, in fact, met with Jobs and was "working on it," but that "not much" ended up happening to the pursuit.

Of note, Young made mention that Jobs was a vinyl fan, despite having helmed the company that would spearhead the way people listened to and purchased digital music.

Apple offers iTunes music in an AAC format at a quality of 256 kbps and while the company does support a lossless audio format, the files take up more space than AAC files and are not sold on the iTunes Store.

Young's PonoPlayer works in conjunction with the yet-to-be-released PonoMusic service, which pledges to "significantly improve the way you get to hear and feel your favorite music." The PonoPlayer itself will ship with 128GB of memory, storing from 100 to 500 high resolution albums.

As for Apple's line of iPods, several of the devices, including the nano, the shuffle, and the classic, have gone more than three years without an update. Apple did introduce a minor color change for some of the devices, but it appears the company may be planning to phase out several models. The exception may be the iPod Touch, which was updated with a new design in 2012.

During a recent conference call, Tim Cook called the iPod a declining category for the company, which has been overtaken by more popular offerings such as the iPhone and the iPad. "All of us have known for some time that the iPod is a declining business," he said.

The $399 PonoPlayer will be introduced to the public via a Kickstarter project that is set to go live later this week.

Top Rated Comments

Sky Blue Avatar
131 months ago
10 years too late
Score: 85 Votes (Like | Disagree)
carjakester Avatar
131 months ago
great now too bad i have this thing called an iPhone and doesn't look like a toblerone bar
Score: 56 Votes (Like | Disagree)
jonblatho Avatar
131 months ago
Is that a Pono in your pocket, or are you just happy to see me?

In all seriousness…whoever advised this business decision deserves a pink slip. Far, far, far too late to make a splash.
Score: 48 Votes (Like | Disagree)
jakebot Avatar
131 months ago
Are you sure this news story didn't get lost in a queue from 8 years ago and then accidentally get posted to the site today?
Score: 35 Votes (Like | Disagree)
Z400Racer37 Avatar
131 months ago
MP3 Players are dying... Even Apple says so... Epic. Fail.
Score: 31 Votes (Like | Disagree)
johncarync Avatar
131 months ago
Fail

Too expensive, too big, too late.

Oh...and kids today don't care that much about quality. They're happy watching a crappy video with crappy sound quality on YouTube. And they're happy with using the cheap earbuds that come with whatever device they buy.

And I'll be the first to ask...Does it come in Zune brown?
Score: 22 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...