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Amazon May Add Streaming Music to Prime Service

amazon_cloud_player_ios_iconAmazon may be planning to introduce a streaming music product that could be bundled into its Amazon Prime service, competing with existing streaming music services from companies like Spotify, Pandora, Apple, and Google reports Re/code.

Amazon is reportedly in talks with major music labels with the aim of releasing a music service in the future, hoping for low rates much as Apple did when negotiating for iTunes Radio.
One label source reports that Amazon isn’t close to getting a deal done, because its executives are asking for a substantial discount on the pricing the labels have given to other services, like Spotify, Rhapsody and Beats.

Still, label talks have been going on for the past few months, sources say.
Amazon already offers its Amazon Prime subscribers a Netflix-style movie and television streaming service – Amazon Instant Video – but music could entice customers to pay more. Earlier this year, Amazon said that it may be raising the price of Prime by up to $40, increasing the cost of the service from $79.99 to $120. Amazon already offers a Cloud Player service for playing music purchased or stored using its Cloud Drive, which is similar to iTunes Match.

Last year, Apple released its own streaming music service, iTunes Radio, which is built into the Music app of iOS 7. The service is radio-based, allowing users to discover new music through stations based on specific artists and songs, much like Pandora. It is unclear whether Amazon's service would mirror Apple's, or if it will more closely resemble services like Spotify, which allow users to search for and play specific songs.

Like Amazon, Apple was originally aiming to pay lower prices than the industry standard at six cents per 100 songs streamed, or half of Pandora's royalty rate, but the company was unable to reach deals with music labels at such low rates. Apple ended up agreeing to pay labels 0.13 cents for each song played, along with 15 percent of net advertising revenue, and it is likely that Amazon may have to make similar pricing concessions to bring a music service to fruition.

Top Rated Comments

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9 months ago
This almost guarantees that a Prime membership will increase in price.

They pay for 2-day shipping... and they also pay for all that video content.

Now they're gonna pay for music licencing too?

I'm hoping there will be a "Classic Prime" for just shipping.
Rating: 16 Votes
9 months ago

Source, please.

I've bought MANY items priced less than $35 in the Prime program.


You are reading his post wrong. Without Prime, you need to spend at least $35 to qualify for free standard posting.

He is indicating that it makes Prime more worthwhile.
Rating: 7 Votes
9 months ago

Don't forget the millions they are spending on amazon studios content.
If they do increase my Prime membership then I will say bye bye to it.


BYE BYE!! GO depend on Apple for everything!!
Rating: 5 Votes
9 months ago

This almost guarantees that a Prime membership will increase in price.

They pay for 2-day shipping... and they also pay for all that video content.

Now they're gonna pay for music licencing too?

I'm hoping there will be a "Classic Prime" for just shipping.


Don't forget the millions they are spending on amazon studios content.
If they do increase my Prime membership then I will say bye bye to it.
Rating: 5 Votes
9 months ago

BYE BYE!! GO depend on Apple for everything!!


depend on apple? you do know there are many other services right :rolleyes:

GO away
Rating: 5 Votes
9 months ago

$40 is a big price increase for just music. That's more than any other service.

I use prime for 2-day shipping but I'd be quick to cancel if they charge me that much more.

I understand cost of business increases. So I can expect 5-10$ increases every 3-5 years.

But I also spent 7k last year on amazon.com alone from "sold by amazon". I bought everything new for my kitchen (toaster, Kurieg, grill, waffle maker, pots, pans, etc) including a new computer and few other gadgets. They def got their monies


I would argue that you also got yours. The prices for each of those items to ship would have put you far past the $79 you spend on prime. Do you really think you wouldn't get your money's worth in shipping savings at $119? I don't buy nearly as much as $7k in a year from amazon, but I'm thrilled with the shipping services. Anything that I'm not actively supporting a local business for, I double check the price with Amazon, knowing that I'll have it in two days for free.
Rating: 3 Votes
9 months ago
Depends on the music choices for me, and if there will be a native mac and mobile music player. If so, then I'll definitely drop the $120/year I spend on Spotify.

I use the hell out of my Prime for shipping, but honestly, their Video for Prime selection sucks.
Rating: 3 Votes
9 months ago
$40 is a big price increase for just music. That's more than any other service.

I use prime for 2-day shipping but I'd be quick to cancel if they charge me that much more.

I understand cost of business increases. So I can expect 5-10$ increases every 3-5 years.

But I also spent 7k last year on amazon.com alone from "sold by amazon". I bought everything new for my kitchen (toaster, Kurieg, grill, waffle maker, pots, pans, etc) including a new computer and few other gadgets. They def got their monies
Rating: 2 Votes
9 months ago



$40 is a big price increase for just music. That's more than any other service.


That would be an additional $40 per year... or $3.34 a month. That would actually make it one of the cheapest music services.

But Amazon is gonna really have to convince us why we should pay more.

I'd be curious to know the total number of Prime subscribers... and out of those how many regularly watch Prime Instant Video. I can't imagine a music streaming service being used that much either.

$120 a year isn't that bad though... I order enough stuff from Amazon throughout the year so the 2-day shipping is still a pretty good deal.

But I'm sure somebody is gonna attempt to figure out where our subscription fee goes. If it breaks down to $60 for the free shipping... $40 for the video service... and $20 for the music service... why can't I just pay the $60 for the shipping?
Rating: 2 Votes
9 months ago
Well, until they add free Apple devices, I'm not joining it... ;)
Rating: 2 Votes

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