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Apple Registers New '.Technology', 'Applestore.berlin' Domain Names

The land rush on new generic top-level domains (gTLDs) continues this week, and Apple has once again staked its claim to some of new domains being made available to the public. The most relevant new gTLD for Apple is ".technology", and the company has moved to secure several variants related to its products:

- apple.technology
- ipad.technology
- iphone.technology
- mac.technology

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This week's group is the just the latest batch involving hundreds of new gTLDs going live. Other recent domains secured by Apple include those in the .guru and .camera and .photography families.

As with the previously released gTLDs, Apple appears to have taken steps to block registration of other potential domains involving its trademarks, including some directly related to its business such as macbook.technology and other less related such as apple.construction.

While many of the new gTLDs coming online focus on industries and professions, another group includes geographic themes, and Apple has also signaled its interest in protecting relevant domains in these families. In what appears to be Apple's first move into this area, the company has registered applestore.berlin, listing the address of the flagship Kurfürstendamm store opened last year on its registration.

Top Rated Comments

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26 weeks ago

Could anyone explain me are these domains actually and what is their purpose? I haven't understood about them


They are how the company in charge of domain names makes millions of dollars introducing a product that was never needed.
Rating: 12 Votes
26 weeks ago
why not .tech?
Rating: 8 Votes
26 weeks ago
slow news day
Rating: 7 Votes
26 weeks ago
Who would want to type ".technology" or ".photography" as part of the domain name? ".com" is so much nicer!
Rating: 5 Votes
26 weeks ago
This TLD thing is getting out of hand!
Rating: 3 Votes
26 weeks ago

When will .family be available? I'm quite interested in getting my last name .family, so that my whole family can have email addresses like

first@last.family


You'll have to settle for first@last.plumbing for now.
Rating: 2 Votes
26 weeks ago
Do the domains even work? I haven't actually seen one that works after a few years of this new domain registration.
Rating: 2 Votes
26 weeks ago

why not .tech?


I believe .tech is in the works, but won't be made available for a while yet.
Rating: 1 Votes
26 weeks ago

They are how the company in charge of domain names makes millions of dollars introducing a product that was never needed.


Exactly. These new names are all pretty much money grabs by the new registrars. I mean do you really want to type in "apple.photography"? Probably not, and "Applestore.berlin". Unless there is a new TLD for every city, will you try "Applestore.Miami", "Applestore.NewYork" and "Applestore.podunk" to check them all? Unlikely, they'll just bing it or google it or just go to apple.com.
Rating: 1 Votes
26 weeks ago
When will .family be available? I'm quite interested in getting my last name .family, so that my whole family can have email addresses like

first@last.family
Rating: 1 Votes

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