More modern look coming this fall.
Apple Bringing iTunes Festival to U.S. at SXSW 2014
The live event will feature recording artists like Coldplay, Imagine Dragons, Pitbull, Keith Urban, ZEDD and more. Performances will be available as a live or on demand stream via iTunes, the Apple TV or the iTunes Festival app for iOS devices.
"The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers," said Eddy Cue, Apple’s senior vice president of Internet Software and Services. "We're excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the US."Apple's iTunes Festival tickets are available for free and will be given out by lottery to SXSW attendees, who can enter to win by scanning their badge at a location to be determined. Winners are allowed to bring a guest, but that person must be a SXSW badge holder as well. Details on the ticket giveaway are available on SXSW's website.
The iTunes Festival is held each year in London, where more than 400 artists have performed for over 430,000 fans since it started in 2007.