Apple's annual developer conference in San Francisco.
Apple Posts New 'On The Runway' Video Showcasing Burberry Fashion Show Shot on iPhone 5s
The thirty-second spot shows how the then-unreleased iPhone 5s was used to shoot video at the fashion show, including the elaborate camera rigs that were used. The song in the background is Soothing Me So by Victory.
On the runway with iPhone 5s
Burberry Spring/Summer 2014. An incredible collection. Shot with stunning clarity. On iPhone 5s.
Roughly a month after the fashion show was shot with the iPhone 5s, Apple announced the hiring of Burberry CEO Angela Ahrendts to run its retail and online stores. Ahrendts will join Apple in the spring and will continue in her role as Burberry CEO until then.