Media event set for September 9, launch likely ~10 days later.
Protestors Rally Against 'Candy Crush Saga' Developer with Deluge of Candy-Themed Games
Organized by the Candy Jam website, the group exhorts game developers to "fight trademark trolling" by making a candy-themed game between now and February 3. The game-making jam is meant to protest the trademark system and King's aggressive business tactics, and developers have already submitted more than 100 apps with different combinations of the words "candy," "saga," "scroll," "apple" and more.
King CEO and co-founder Riccardo Zacconi says the company is "not trying to control the world’s use of the word candy," clarifying that King will only use the trademark "to prevent others from creating games that unfairly capitalise on our success." Zacconi also defends his company against allegations that it released a game, Pac-Avoid, that cloned an existing game from developer Stolen Goose. Zacconi explains the company "should never have published Pac-Avoid" and has apologetically pulled it from its website.