Apple Snaps Up Several '.Guru' Domain Names on Launch Day
The first of hundreds of new generic top-level domains (gTLDs) began rolling out this week, and it should be no surprise that Apple is looking to protect names related to its products and brands. Among this initial batch of gTLDs being released, Apple has already secured several domains in the ".guru" family, presumably due to its similarity to Apple's "Genius" naming for the company's in-store support staff and recommendation features in its digital stores.
Domains in the .guru family that have already been registered by Apple and pointed to the company's name servers include:
- apple.guru
- iphone.guru
- ipad.guru
- mac.guru
Several others including appletv.guru, macbook.guru, and ipod.guru are currently blocked from registration, presumably at Apple's request.
The new domains registered by Apple are not yet active, although at some point the company may choose to redirect them to either its general home and product family pages or support pages. Some browsers with unified search and URL bars, including Apple's own Safari, have also yet to be updated to recognize the new domains as URLs. Safari currently directs such entries to searches rather than attempting to access the addresses themselves unless the HTTP protocol is specifically included in the text entry.
Apple routinely moves to protect domain names associated with its business, and the rapidly increasing number of gTLDs is only complicating that effort. Among the most notable expansions, Apple in 2012 applied for control of a new ".apple" top-level domain through a program that appears to still be in progress with Apple having passed initial review last June.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Top Rated Comments
They stand at a counter with stools that they originally named the "Guru Bar".
And guess how the staff dresses?
----------
On a serious note, I for one don't want to need a little card in my wallet to let me know all the TLD I have to use. I hope companies don't start going nuts with this stuff.
----------
Domain squatters are just as bad a patent trolls.
Over here in Europe, years ago they released a .eu TLD when there was still only the original .com, .net, etc. They completely made a mess of the process and domain bots registered everything that corporations hadn't paid a large sum to pre-register.
The domain was never taken seriously and sank immediately into oblivion.
The new domains will be nice for amateur photographers, bloggers etc, but that's about it.